The PR Net 100, 2022: Bacchus Agency

Bacchus Agency has expanded from its London roots and New York presence to further secure its foothold in the US, having doubled its NYC team and introduced a Miami team, with a focus on accounts all over Florida (and some that require LatAm comms). Known for supporting luxury lifestyle clients from spirits to fashion to hospitality, the agency has seen significant growth in the property and luxury residential category, their beauty division and across global hotel group corporate communications. The team continues to sharpen their strategic prowess to keep their storied clients relevant, as evidenced by their launch of Europe’s first hotel F&B NFT activation Rosewood NFTea at Rosewood London, where guests enjoyed afternoon tea and collected NFTs as part of the experience. Bacchus Agency has most recently expressed the team’s environmental focus through the Ketel One Vodka x Jack Whitehall food waste campaign, where low-waste cocktails were created using the most wasted food ingredients. They’re also at the helm of sustainable hospitality brand Habitas’ global expansion.

Leadership team:

Anouschka Menzies, Co-Founder

Charlotte Lurot, Co-Founder

Notable long-term clients:

US: THE WELL, Habitas, The William Vale, Champalimaud Design, EVOK Hotels International, Foxden Hospitality. International: Rosewood Hotels & Resorts, SH Hotels & Resorts, Diageo Luxury Whisky Portfolio & Reserve Brands (Ketel One Vodka, Don Julio, Tanqueray Gin), Chelsea Barracks, Monterock, Reuben Bros. Creative/Production: Arise Fashion Week, Swarovski, David Koma, Paul & Joe

New client wins:

US: Ennismore, Baglioni Hotels & Resorts, Sexy Fish Miami, Joshua Tree Country Club, Ella by Chef Manu Buffara New York, SLS & Hyde Miami, The Carlton Tower Jumeirah, Borrow A Boat, Motorcar Cavalcade Miami 2023. International: One&Only, Design Shanghai Portfolio, Talisker Whisky, Bethan Gray, Heartcore, Daylesford Organic, Clive Christian, Windle Lab

How is the agency advancing DEI in the industry?

“A truly equitable, diverse and inclusive workplace is our ambition, and we will continue to work tirelessly to achieve this – within our own walls, on behalf of our clients and within our network of partners and suppliers. We accept that this means asking difficult, often uncomfortable questions of ourselves. We have pledged to keep asking these questions, to seek guidance and feedback and to continue to run educational and empowering programmes for our employee community. We host quarterly ‘listening sessions’ to give our leadership the opportunity to learn from the whole team, from interns up, as they debate vital cultural and societal topics. These sessions provide invaluable insights – primarily focused on people, planet and responsible business practice – which in turn are folded into our strategic considerations for all our clients.”

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