The PR Net 100, 2022: ASTRSK

ASTRSK may be a mainstay in the tech PR world, but take a look at the agency’s fast-growing wellness and CPG practice, and you’ll know they’re more than a niche firm. Founder and CEO Elliot Tomaeno’s agency has long been supporting startups, and today counts six unicorns on its client roster, not to mention B2B and B2C fintech businesses and brands in the Web3 space. Much of these successes can be credited to the way Tomaneo builds his team and fosters talent: by mentoring young PR minds and creating a diverse and inclusive work environment. Currently, 40 percent of ASTRSK staff belong to either the AAPI/BIPOC, Latinx and/or LGBTQ+ communities, and 80 percent of ASTRSK staff identify as women. A few years ago, ASTRSK started their annual pro bono contest, which is only open to female, AAPI/BIPOC and/or LGBTQ+ founded startups; the winning company gets one year of free, full-scope PR work.

Leadership team:

Elliot Tomaeno, Founder & CEO

Notable long-term clients:

Lemonade Insurance, Industrious, Bonafide, PlayVS, Baked by Melissa, Majority, Motorsport Games, Grover, Out&Back

New client wins:

Swimply, Tandym, Starday, Mode, Pawp, Wally, Clean Origin, GO, Yami, MaC Venture Capital, Bubble

How are you innovating and moving the industry forward?

“We have always had to show quick results for our clients as 99% are startups that move extremely fast – we have always had to be as agile and fast-moving as them. Because of that, we've found a way to build flexible communications strategies that we can begin implementing the first week we kick off with a client. We're also doing a lot more on the metrics and reporting side, including coming up with our own proprietary 'points system' as a way to evaluate the impact of our coverage for our clients.”

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