The PR Net 100, 2022: TURNER

Over the last year, the overarching theme for travel and lifestyle agency TURNER has been expansion – across footprint, categories and talent. The agency saw significant geographic expansion in its travel and tourism practice, gaining more market share domestically in the Midwest as well as internationally with the addition of Tourism Australia to their roster. TURNER has also been carefully expanding into categories adjacent to their core strengths of public relations, social media and influencer campaigns; they’ve expanded service offerings in experiential, celebrity and affiliate strategies plus DTC retail, winning business from brands that are launching in the U.S. and especially in the kids category. Finally, the remote and hybrid work movement has brought in phenomenal team talent that has also grown its geographic footprint; TURNER now has legs in Portland, OR, Austin, TX, Madison, WI and is expanding across Florida. The TURNER team is exploring more purpose-driven programming based on the requests of many of their brands, specifically programs that touch on multicultural, DEI and environmental campaigns.

Leadership team:

Christine Turner, Founder & President

Notable long-term clients:

Bermuda Tourism Authority, Duluth Trading Co, Mindbody, REI Co-op, Red Wing Heritage, Beaba, Discover South Carolina, Travel Wisconsin, Kimpton Seafire, Viceroy Snowmass

New client wins:

Tourism Australia, Tennessee Tourism, Topo Designs, Visit Bardstown, Provenance Hotel Group, Young Days, Pyvot

Highlight any particularly successful client campaigns and their outcomes.

“The past year was a rebuilding year for many of our travel, tourism and luxury brands, and our team has helped clients navigate rebuilding their brands in a changed consumer marketplace. We’re proud to have supported double-digit visitor growth in many destinations, from Wisconsin to Houston. One campaign example is our work with Discover South Carolina to generate media awareness for Black and Gullah Geechee culture throughout the state, whose time-honored traditions and heritage have shaped the state's Lowcountry region for more than 200 years. More than 30 stories highlighting the Black/Gullah narrative ran in publications including Food & Wine, New Yorker, Travel Noire, Vogue, Travel + Leisure, Essence and more, supporting the voice of diversity in the state and in mainstream and niche media outlets. Our work with South Carolina has been recognized with several awards including the HSMAI Adrian Award.”

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