The PR Net 100, 2022: ScienceMagic.Inc

Despite having launched less than two years ago, ScienceMagic.Inc (SM.I) is already a leader in the comms space, thanks to its industry vet leadership team and mission-driven strategies. Operating out of London and New York, the B Corp-certified agency works with talent, role models, startups and global brands, especially focusing on purpose-driven initiatives (including sustainability and DEI). Tasked with running campaigns at the forefront of luxury, this year SM.I opened Tiffany & Co's latest traveling exhibition in London at the Saatchi Gallery. The team also produced and amplified eBay's launch campaign for its Luxury Authentication business. New for SM.I: the agency is busy building out a new talent ventures arm, and is also developing capabilities to support clients in Web3.

Leadership team:

Ben Tauber, US President

Claire Birch, Global HR Director

David Pemsel, Chief Executive Officer

Gabriela Scardaccione, Chief Creative Officer

Hannah Matthews, Chief Brand Officer

Henry Holland, Chief Talent Ventures Officer

Julietta Dexter, Chief Growth & Purpose Officer 

Simon Domone, Chief Science Officer

Sue Wakefield, Global Finance Director

Notable long-term clients:

Tiffany & Co, Versace, AllBirds, Glossier, diptyque, Canada Goose

New client wins:

eBay, Whispering Angel, SoulCycle

How is the agency advancing DEI in the industry?

“SM.I is constantly evaluating its impact on DEI initiatives and continues to address areas of advancements whenever possible, especially with our pro bono program, which serves and supports the wider community, and specifically Black-owned businesses.”

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