The PR Net 100, 2022: Stuntman PR

A leader in hospitality PR, Stuntman has established itself as an industry disruptor by executing viral publicity campaigns that have resulted in headline news using its own signature proprietary process. For example, the agency successfully handled a robust media campaign to support the $600 million IPO for Vintage Wine Estates, which led to Stuntman being named AOR. Stuntman is currently in the process of opening a satellite office in Rome to continue to grow its specialization in terms of Italian specialty/gourmet retail, which currently represents 30 percent of revenue. One of the only AAPI-owned hospitality agencies in the industry, Stuntman founder Neil Alumkal is an integral part of The PR Net's own BIPOC Mentorship Program.

Leadership team:

Neil Alumkal, Founder & President

Notable long-term clients:

Parmigiano Reggiano Consortium, Vintage Wine Estates (NASDAQ: VWE), James Beard awarded François Payard, Savannah Bee Company, Balsamic Vinegar of Modena, Marky's Caviar, Rimessa Roscioli

New client wins:

St Pierre Bakery, Acetificio Carandini

Highlight any particularly successful client campaigns and their outcomes.

“The Consorzio Parmigiano del Formaggio Parmigiano (Parmigiano Reggiano Cheese Consortium) continued its engagement with Stuntman in 2021 as AOR for our fourth year, tasking the team with amplifying awareness for Parmigiano Reggiano in a manner that would educate consumers as well as drive sales. Stuntman sought to create a cause-related initiative that would compel American consumers to support the 50,000 workers involved in the making of Parmigiano Reggiano. Stuntman proposed reprising and amplifying Italy’s “National Parmigiano Reggiano Day”' with participation from top chefs, media, influencers and Italophiles across the country. Stuntman successfully wrangled top Italo-American institutions across the country to offer Parmigiano Reggiano Day specials—including New York’s Dante, Don Angie, Barbuto, Eataly, Lucciola and Rezdôra, as well as top chefs in Los Angeles, Chicago, Miami and elsewhere. As the cherry on top, Stuntman secured the earned product placement of the year. After catching wind of the filming of the now-popular CNN series “Searching for Italy with Stanley Tucci,” Stuntman reached out directly to the actor and coordinated CNN’s filming of the Parmigiano Reggiano dairies – which was later featured in the seminal Bologna episode of the series. In the end, Stuntman surpassed initial goals and expectations, as the Parmigiano Reggiano Consortium saw a record year in U.S. sales in 2021.”

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