The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
Bill Burton founded Bryson Gillette in January 2020 with two employees and one client. Today, the minority-owned consulting firm counts 29 team members, and has worked with more than 100 politi...
From São Paulo to New York, Miami to Mexico City, Rafael Azzi’s team has its international bases fashionably covered. AZZI+CO represents emerging and legacy brands across fashion, jewelry, hospital...
Nike Communications has had a booming year to date, from earning Grey Goose vodka the #1 share of voice against its competitive set for the entire year, to launching the brand’s multi-year part...
Since its launch in August 2019, Maverick Creative has been hard at work solidifying its position as the lifestyle agency for brand-level communications, and the boutique agency has had major n...
The PR and influencer marketing pros at Communité had their hands particularly busy this year, especially in navigating Hill Home House through its giant viral success of the Nap Dress (and the...
A leader in travel-focused public relations, founder Laura Davidson built her eponymous agency back even stronger post-pandemic – and 2022 is looking like their best year yet. LDPR has secured ...
