Skincare brand SkinCeuticals tapped bicom for guidance on creatively highlighting its hyaluronic acid serum products. The team determined that the best way to explain and position the serums in a competitive marketplace was to create an educational 3D video and send sample products to the target audience of journalists and content creators with a strong interest in beauty and skincare.
The holographic pyramid concept was developed in collaboration with Interactive Studio, a Paris-based production agency. Each package included the four serums and a small pyramid to be placed on a smartphone for 3D projection via a QR code. The approach proved to generate incredible results for this influencer campaign.
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