The PR Net 100: Sharp Think

Sharp Think

Communications agency Sharp Think represents clients across disciplines including design, food and beverage, hospitality and more under founder and CEO Jim Brodsky’s leadership. Among the agency’s top updates is the introduction of their robust DEI Committee and Culture Committee, which have become dynamic areas of focus for the agency. Sharp Think also brought a human resources director on board. This year, the agency launched standout campaigns for Good Catch, 1stDibs and Kohler.

Notable long-term clients

KOHLER, Cosentino, 1stDibs, Good Catch, Hi Chew, Hospital for Special Surgery, Hormel

Recent client wins 

Sonic Hard Seltzer, Environmental Defense Fund, Omneky, Tenet Health

What was your biggest business challenge this year and how did your team overcome it?

Shifting to 100% remote working was incredibly challenging. We developed mentor/mentee groups, hired counselors and online speakers to help create better work/life balance habits, and developed weekly Town Hall meetings where we profile various teammates, talk about agency projects, wins, challenges, and more. Our new HR Director conducted an anonymous "employee satisfaction" survey and the Sharp culture and support system has continued to shine through as a major benefit for the agency morale. Our agency mantra is "nothing is impossible" and the Sharpies (as the team calls themselves) fully embrace this and continually strive for excellence. In this unprecedented year, I am incredibly proud of their collaboration and team spirit. Go team!

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