In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. Check out the Hulu's How I Met Your Father Consumer Activation by 3CS below.
To celebrate the season finale of the new series How I Met Your Father on Hulu, the brand partnered with 3CS Productions to offer an experiential consumer activation – inviting fans to watch a sneak preview of the finale episode from the ultimate fan setting: recreations of the apartment settings from the show.
3CS designed the entire experience, taking over a unique, two-story, multi-use space in the Los Angeles Arts District and transforming it into a New York City apartment building – custom fabricating a new building façade, building walls featuring custom scenic work to mimic that of the show, and sourcing hundreds of décor pieces, artwork, and furniture to bring each space to life. To gain access, fans were invited to sign up for a time slot on a custom microsite, and upon arrival to the space, were given keys to the apartment – that actually worked! – as a branded takeaway.
The entire experience was meant to be photo-worthy, and an additional exterior photo moment was designed and custom fabricated – a New York City subway stop, right in the heart of Los Angeles.
The three-day consumer event kicked off with a press day that included select talent. Hilary Duff, Francia Raisa, Tien Tran, Chris Lowell, and Tom Ainsley got a sneak peek of the sets before consumers, which allowed for strong pre-promotion.
“The real-life recreations of the apartments really brought fans into the world of the show, “said Chelsea Wilson, CEO & Founder of 3CS. “Working with the set designers from the series and truly diving deep into the show allowed us to create something very special for consumers, which is always our goal.”
