Journal
Planning an event in the Hamptons comes with its own unique set of challenges, and success depends on thoughtful strategy and insider know-how. In this guide, Margaret Short, senior communications director at Carfrae Consulting, and Kelly Brady, founder and CEO of Brandsway Creative, share their top dos and don’ts for executing standout events out East, drawn from years of experience producing ...
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This month, TikTok hit 1 billion monthly active users. As the video-centric social media platform continues to grow, marketers must find creative ways to engage audiences of all demographics. We ta...
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Written by Ida Kay Many of us remember the rise of the online magazine and how it challenged print’s status as the only medium that mattered. Then there was the introduction of bloggers, back wh...
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New year, new trends: from products made popular on social media to inclusive brands and shifts in marketing, there's plenty to watch for in the buzzing beauty industry this year. We tapped the exp...
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While we find ourselves in a now-familiar pause of IRL events, we're optimistic that in-person gatherings will reconvene sooner than later. With that in mind, we tapped the team at Taylor Creative ...
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2021. Oof. It was a ride. We don’t know a single person that’s not been fundamentally changed by the world turning upside down and insi...
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Written by Ali Grant, founder, Be Social  We’re moving away from faceless organizations. Customers want to know who is behind the company, their story, and their values. Social media is the perf...
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