In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. Check out the Saks OFF 5th pop-up in Miami by MKG below.
The MKG team set out to create a buzzy, Instagram-worthy pop-up experience and press preview that differentiated and showcased Saks OFF 5th, as well as the array of categories and designers they offer.
They kicked off Saks OFF 5th's recently launched Spring Campaign with their very first pop-up in Miami, where passersby where immersed in the feeling of springtime travel and fresh self-expression with a whimsical-yet-elevated space. The pop-up design offered an eye-catching and engaging environment for bold branding, clever product display and lots of social sharing.
Guests were greeted by brand ambassadors at our check-in area, enjoyed complimentary cold brew, perused featured products artfully displayed throughout the experience and snapped one-of-a-kind shareable pics and TikToks in the space.
