The PR Net 100, 2022: W Communications

Despite the pandemic and transatlantic borders being shut, London-based W Communications opened their New York office in February 2021. Since then, the agency has grown their retained client base by 300 percent in less than 18 months – and tripled their headcount. As a new agency on American shores, the team’s ambition remains to support British and European brands entering the market and helping them compete with a wealth of established domestic brands. In doing so, they’ve become partners with some of the best in the business, from the British Consulate to Visit Britain and London's award-winning advertising partner Adam & Eve – so W Communications can offer integration every step of the way. On the people front, the team continues to pave the way for recruits of their award-winning social enterprise WX, which offers paid three-month internships and long-term employment to young people unable to attend university. These individuals now work as an extension of the New York team.

Leadership team:

Warren Johnson, Founder

Notable long-term clients:


New client wins:

British Airways, Instajet, Sliabh Liag Distillers, Cult Wines, Engine Gin, Sports Podcast Awards, Bhakta Spirits, Rens, TWYN, Adam & Eve, JetBlue, Miller High Life

Are there any new practice areas that you've started offering?

“All clients have challenges, but in 2021 almost all of them shared one pressing issue: with shrinking headcount and a global story dominating less and less space in the media, the way to reach their consumer audience dramatically changed. They needed to shift from siloed teams and briefs in different disciplines to a cohesive, integrated, consumer first approach. We needed to transform the agency to an integrated communications company, evolving beyond our roots in traditional PR. The entire ecosystem of the company shifted, the core of our business, the DNA, was permanently altered as we built serious offerings in talent, influencer, production and experiential.”

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