The PR Net 100, 2022: Sutton Communications

Founded by art comms vet Calum Sutton, Sutton Communications works with the preeminent arts and culture icons of the world – from galleries and museums to leaders in architecture, design, luxury and even sports. Over the past year, the team has been building out a more holistic client approach, focusing on strategic brand building, integrating digital and content creation into their offerings, brokering partnerships between clients and advising on crisis communications. The agency recently appointed a new Group Managing Director, and established their second office in Singapore (in addition to existing HQs in London, New York and Hong Kong). The team shares that expansion plans are already underway for offices in two cultural capitals: Paris and Miami.

Leadership team:

Calum Sutton, Founder

Notable long-term clients:

Art Basel, Carnegie Museum of Art, Carpenters Workshop Gallery, Dallas Contemporary, Hauser & Wirth, Hirshhorn Museum and Sculpture Garden, Holt/Smithson Foundation, Jack Shainman Gallery, Rolls-Royce Motor Cars, Sean Kelly Gallery, SFA Advisory, Spruth Magers Gallery, The Bass, Miami Untitled, Art UBS

New client wins:

Cranbrook Art Museum, Hyundai VH Award, Montreal Museum of Fine Arts, National Museum of Asian Art, Perrotin Gallery, SFER IK Museion, Shulamit Nazarian Gallery, Swiss Institute, Tezos

Highlight any particularly successful client campaigns and their outcomes.

“We orchestrated a multi-year campaign in support of the Hirshhorn Museum’s revitalization of its Sculpture Garden by the artist and architect Hiroshi Sugimoto that included proactively communicating major milestones around the many public consultation meetings that were required for the project to win approval, which it did in December 2021. We placed dozens of stories, including major features in The New York Times and Financial Times, among others, that allowed the Hirshhorn to accurately tell its story and communicate why Sugimoto is the right architect for the job. Once complete, the Hirshhorn Museum’s revitalized Sculpture Garden will serve as a front door to the 30+ million visitors a year to the National Mall in Washington, D.C.”

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