Led by founder Suzanne Rosnowski, Relevance International’s global portfolio grew by more than 50 percent in the last year, and expanded its employee count by over one-third, nearly doubling its London team and expanding into a larger office in Soho. This growth can no doubt be attributed to its 360-degree approach to public relations, digital marketing and branding in accounts, with an increased expertise in digital content development, SEO and SEM and website restructuring. In fact, Relevance won two of the most sought-after and hotly contested global PR accounts in the world – Nielsen and LAMDA Development’s “The Ellinikon.” The agency also wrapped up the first season of the Relevance Rapport, a podcast in which Rosnowski sits down with the leaders driving transformational change in their industries, including Don Peebles, CEO and Founder of The Peebles Corporation; Gil Dezer, President of Dezer Development; and Colleen Wenke, COO of Taconic Partners. Relevance International will soon launch season two, which will also feature a variety of leaders spanning new industries.
Leadership team:
Suzanne Rosnowski, CEO & Founder
Notable long-term clients:
Nielsen, Fanny Haim & Associates, Leading Real Estate Companies of the World, Luxury Portfolio, Taconic Partners, Tangram, Windsor Florida, Premier Estate Properties, Post Brothers, Bosa Properties, MGAC, CityHomes, Property Vision, Get Golden Visa
New client wins:
The Ellinikon Master Plan + The Ellinikon Experience Centre, Makhno Studio, Flewber, Prime Manhattan Realty, Brand Atlantic, The Peebles Corporation (Angels Landing and Affirmation Tower), Royal Palm Companies, Pacaso
How are you innovating and moving the industry forward?
“Suzanne Rosnowski took an innovative look at the entire PR process and captured the interest of clients by revealing a missing step. This missing step entailed the creation of her proprietary R.I.S.E. research model, which stands for Research, Insights, Strategy and Execution. R.I.S.E goes above the general public relations strategy by functioning as a thorough brand exploration and audit to clearly identify insights and considerations in context against competitors to propel brands forward with fresh impactful ideas. In addition to R.I.S.E, Relevance International also employs The Purpose Method, a proprietary AI algorithm that engages with nonprofits and organizations to connect with the purpose behind the companies served. The agency continues to be a strong advocate of social equity and inclusion across the industries it serves. As an example, Relevance works tirelessly on behalf of The Peebles Corporation and its founder Don Peebles, the most successful Black developer in American history. Relevance has helped Peebles to significantly advance his mission of Affirmative Development in gateway cities across the US.”
Led by a pioneering collective of female-first industry specialists, SEEN Group supports an exciting roster of beauty and wellness brands from its offices in London and New York. This year, the agency has seen success across all three of its divisions; BEAUTY SEEN connects brands and consumers through powerful brand stories, while SEEN WORKS handles everything from reimagining a brand’s identity to finding its growth-accelerating sweet spot within the marketplace. Most recently, the agency launched COMMUNITY X SEEN, a proprietary platform for beauty conversation and commerce. A highly cost-effective real-time research and development tool for new products, formulations and claims, the platform is available in the UK and will launch in the US early 2023. SEEN Group brought new multiple products from the Philippines and New Zealand to market in the US this year, further reinforcing their leadership role in the world of beauty communications.
Leadership team:
Jane Walsh, CEO
Notable long-term clients:
Westman Atelier, Pierre Fabre Portfolio (Avène, Klorane, Glytone, René Furterer), Tatcha, Pai Skincare
New client wins:
Orveon (Laura Mercier, BUXOM, bareMinerals), Sunnies Face, Renée Rouleau
Are there any new practice areas that you've started offering?
“Always looking to advance the value and future-forward best practices we deliver to clients, the learning and career development opportunities for our expert team and the important role strong relationships and excellent service plays in the ever-growing creator economy, SEEN Group officially launched COMMUNITY X SEEN in the UK in 2022. With early success and proof of concept, a US launch is scheduled to come in early 2023. COMMUNITY X SEEN is a new channel of advocacy, for a new era in beauty communications. Founded to discover, nurture and connect socially engaged nano beauty creators, pro specialists and everyday enthusiasts, with the best in beauty, CXS unlocks richer social experiences for all. Created in partnership with the strategic expertise of the SEEN Group, Community X SEEN was born in response to a rapidly evolving media and creator landscape. Inspired and driven by the rise of new social platforms, the boom in diverse nano creators and the accelerated digital aspirations of beauty brands.”
