Over the last year, the nature of the virus has prompted many to favor outdoor entertaining or to avoid entertaining at all. But with the arrival of the vaccine, there is hope that people will be able to enjoy each other’s company with more safety than before, and there’s no doubt many clients will be eager to get together and celebrate whatever and wherever they can. Right now, clients could do with professionals who go the extra mile. Maison Benjamin, a boutique lifestyle and culinary concierge specializing in entertaining, offers five recommendations on how to go above and beyond to help clients safely entertain and make the most of the upcoming spring and summer seasons.
1. Help them set the scene
Whether they’re asking you to update a space they’ve spent long stretches of time in over the last year, or are requesting a new locale, simple touches will create an atmosphere that’ll be sure to help them forget the past year. A little effort spent arranging the lighting, perhaps by tapping into 2021’s lamp trend, will make a dramatic difference. But adjustments don’t have to be big: bright fabrics and objets d’art will introduce a joie de vivre that will elevate the mood and create a setting ripe for new memories to come.
2. Create memorable experiences
The devil may be in the details, but don’t forget about the big picture either. As a professional, you need to consider them in tandem and how they work together to create an atmosphere. Impress your clients by taking both to the next level. A carefully considered seasonal menu will showcase a new level of thoughtfulness, but a menu that is delivered, executed and also cleaned up at the end of the night will enable them to worry less and focus on enjoying themselves more. And that, particularly after a pandemic year, will remind them how indispensable your services are.
3. Be flexible
The pandemic has taught us that being adaptable and responsive are absolute necessities for running a successful business. However, it has also reminded us that there is always an answer. For example, some of your client’s guests may still prefer to socialize outdoors. As the weather warms up, take the opportunity to help your clients entertain in an exciting outdoor locale—but don’t forget to watch for the weather. Help your clients and their guests feel comfortable by responding to their needs and requests before they think of them.
4. Stay on top of local guidelines
COVID guidelines vary from place to place, and are constantly changing. Keep an eye on local news sources to be aware of the regulations, particularly if your client will be in another state or country.
5. Remind clients of your value
It’s a paradox that the best work is the least visible, thanks to the fact that it’s seamless. Your clients will be grateful, though. If you haven’t been working together much over the last year, take the opportunity to help them take advantage of the post-pandemic world by reminding them that no request is too small. Taking the initiative to consider the steps mentioned above will allow them to ease into their new life, enjoy the new memories and remember the value of your support.
