The PR Net

Journal

How PR Pros Need to Serve as Creative Consultants for a Successful Campaign

The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but in today ’s hyper-saturated, ever-changing media landscape, it takes a truly unique story to cut through the clutter. Today ’s clients aren’t just looking for media liaisons; they want creative partner...

Catering in The New Normal

The impending return of in-person events is a frequent topic of conversation for our team. Of the many aspects we miss (friends and venues, new and old!), food is up there on the list. Wondering wh...

Malcolm Carfrae has had a dream career in the communications industry, from being chief communications officer at Calvin Klein, to heading up global communications, PR and media at Ralph Lauren, to...

What’s On: End-of-Summer Escapes

As we soak up the last few weeks of summer, we're making the most of every moment, rain or shine. Keep the vibe high by planning a vacay (future you will be very grateful), discovering a taste of C...

If we had any doubt about the new climate engendering intra-industry cooperation, that was set aside at our ‘Success in the Current Media Pitching Landscape’ conference this week. Over 200 media re...

At Home With Gia Kuan

On ‘At Home With,’ we virtually visit our members and catch up on their current normal. From recommended reading and podcasts to creative recipes and wellness routines, get to know the network - an...

Why The Future of Retail Will See More Pop-Up Shops Emerge In Our Post COVID Climate

At the start of July, Harvard Business Review wrote: ‘The Pandemic Is Rewriting the Rules of Retail.' It is true that stores [have reopened] and thus the future of retail has emerged into a new wor...

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