The PR Net

Journal

How PR Pros Need to Serve as Creative Consultants for a Successful Campaign

The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but in today ’s hyper-saturated, ever-changing media landscape, it takes a truly unique story to cut through the clutter. Today ’s clients aren’t just looking for media liaisons; they want creative partner...

At Home With Lesley Vecsler

On ‘At Home With,’ we virtually visit our members and catch up on their current normal. From recommended reading and podcasts to creative recipes and wellness routines, get to know the network - an...

From heads of marketing stem many functions: events, communications, social media and much more, so we wanted to hear directly how their strategies and tactics (and budgets) have been affected by C...

How Concierge Services Can Revolutionize the Work-Life Balance for Remote Work

The trends prompted by the pandemic have left no industry untouched, causing disruptions and opportunities alike. Katie Apicella, founder of luxury lifestyle management company Nine Nine Bespoke, c...

5 Must-Try Cocktails for Celebrating National Tequila Day

While we love a good margarita, the extra time on all of our hands these days calls for getting creative with our cocktails. Just in time for National Tequila Day (PSA: it's Friday, July 24), we ro...

At Home With Kilee Hughes

What’s On: Colors of Summer Edition

These days, we are all in search of anything that will brighten up our lives and homes. A great place to start is with your interiors and wardrobe, or even taking a day trip someplace sunny. From t...

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