The PR Net

Journal

How PR Pros Need to Serve as Creative Consultants for a Successful Campaign

The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but in today ’s hyper-saturated, ever-changing media landscape, it takes a truly unique story to cut through the clutter. Today ’s clients aren’t just looking for media liaisons; they want creative partner...

Packing Our Suitcases: Summer 2020

As the world slowly starts opening its doors—and packing its suitcases—the team at luxury travel and lifestyle consultancy In the Know Experiences is planning our next adventures. With hotels and a...

Five Insider Tips for Travel PR Coronavirus Recovery Plans

With the world turned upside down as of late and the travel industry weathering an unprecedented pause, the path to coronavirus recovery can seem arduous at times. The Brandman Agency's Melanie Bra...

This week’s panel covered 'The Future of Travel,' a topic we know our network is passionate about, both on personal and professional levels. We were joined by industry experts Terri McCollin, Execu...

At Home With Jordana Blitz

On ‘At Home With,’ we virtually visit our members and catch up on their current normal. From recommended reading and podcasts to creative recipes and wellness routines, get to know the network--and...

Start of Summer To-Dos & Drinks

Our summer bucket lists may look a little bit different this June, but we are determined to make the most of it and explore creative ways to spend our summer days. This week, we have highlighted a ...

At Home With Malini Murjani

Introducing At Home With, a new series where we virtually visit our members and catch up on their current normal. From recommended reading and podcasts to creative recipes and wellness routines, ge...

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