A longtime leader on the PR scene, Alison Brod’s eponymous agency represents some of the biggest names in beauty, fashion, consumer, food and beverage and beyond. In response to industry trends and client demand, the agency has built out a few specific practice areas of late, including crisis management. The team prides itself on its influencer division, which works hard on hijacking algorithms and maximizing creativity and new functions including TikTok Live Shopping, Instagram’s Checkout and YouTube Shorts. The agency now has a local team in Miami, which is supportive to its longtime Hispanic division.
Leadership team:
Alison Brod, Founder
Notable long-term clients:
L'Oreal Paris and ten L'Oreal brands including Garnier, It Cosmetics, SkinCeuticals, Kerastase, Essie, Lancome, Burger King, Popeyes, Old Navy, Kraft Heinz, Frida Baby+Mom, Evian, Yelp, bliss, SodaStream, Rock and Roll Hall of Fame, Coors, Retail Me Not, Spanx, Nails Inc., Tim Hortons, Aviation Gin (Ryan Reynolds), goop beauty, Allswell, Dollar Shave Club, SCOPE BASEL
New client wins:
Kiehl's, Charlotte Tilbury, Makeup by Mario, Siggi's and Stonyfield, Panera, Salt & Straw, Stephanie Gottlieb Jewelry, Resorts World, IHG Hotels, Mario Badescu, Amyris brands, Naomi Watts new Stripes menopause beauty collection, Rose Inc. by Rosie HuntingtonWhitely, JVN Haircare by Jonathan Van Ness and Eco Fabulous, Real Techniques/PPI, Curology, Saje, Lanolips, Coco+Eve, Pepsi Brands Soul Boost, Recur NFTs, Sixt car rental
What have been some of the agency’s greatest successes of the past year?
“Our creative marketing group has won Effies and Cannes Lion Awards and put together collaborations that have garnered billions of impressions, like Angie's BOOMCHICKAPOP ‘popcorn diamond ring,’ Kraft Mac and Cheese's Van Leeuwen Ice Cream collab, Justin Bieber's TimBits for Tim Hortons, Velveeta scented Nails Inc. polish, Frida Mom collab to feature the first Sports Illustrated Swim model with a C-section scar and more. The celebrity team has really been focused on relationships to bring opportunities to our clients – notably Britney Spears' wedding for Charlotte Tilbury and Stephanie Gottlieb Jewelry, Patrick Mahomes for Coors "Flash" Light, Ryan Reynolds’ video campaigns for Aviation Gin and Popeyes’ sponsorship of Met Gala After Party for LaQuan Smith, which was unexpected and noticed.”
Le CollectiveM is embarking on its third year in business with a growing team of 15 and an expanding client roster. The agency is now bringing on brands outside of their original hospitality scope in areas founder Melanie Weitzner’s team is passionate about, namely beauty and art. In addition to offering PR services, Weitzner focused on building out the agency’s digital marketing division this year. The team now provides social media services and influencer marketing for clients including The Rockaway Hotel, Hero Beach Club, Midtown Courtyard West and Love & Sage. The agency also provides various external learning opportunities to ensure staff is evolving and has a better overall understanding of the culinary and hospitality industries; Le CollectiveM can now say that a third of the team has taken the WSET Level 1 Sommelier course to gain a greater knowledge of the wine industry and help the agency build out this practice and client portfolio even more.
Leadership team:
Melanie Weitzner, Founder
Notable long-term clients:
Dante, Merchants Hospitality (Ophelia, Watermark, Industry Kitchen), Kennebunkport Resort Collection, The Claremont, Oiji, The Rockaway Hotel, Hamilton Hotel, Isla Bella Beach Resort
New client wins:
Chefs for Impact, Oiji Mi, Authentic Hospitality's Bar Calico, RGNY winery, Bar Goto & Bar Goto Niban, Ten Homakase, In Tune Hospitality's Keys & Heels, Uva and Uva Next Door; Balvanera & Mezze on the River, Salt Cottages, Havana Cabana and Courtyard Midtown West, Love + Sage, Inner Beauty, SINGULART from France.
What have been some of the agency’s greatest successes of the past year?
“We completed our second year of business and have grown the agency to a team of 15 employees (when we started at only four). Team culture has been a top priority this year since we are still operating as a remote agency. We work hard to keep the staff motivated and engaged and have made weekly in-person work days, monthly dinners and quarterly retreats regular occurrences. Our team culture has only gotten stronger as we continue to offer team building exercises and activities. This summer, we've been housing the staff in a house in Sag Harbor so that they can learn more about one of our agency's key markets while also spending face time with each other and our Hamptons clients. We're only as successful as our team, so this has been a wonderfully positive bonding experience for everyone, and something we now plan to do every summer.”
