B2B companies in high-growth and high-impact markets trust Antenna Group to bring their meaningful technologies, services and products to life. A perfect example: Antenna’s successful partnership with longtime client Google Nest to promote the brand’s new clean energy service, Nest Renew. Antenna also recently launched its public affairs practice to help clients establish themselves in the public dialogue surrounding climate and sustainability, and advance their positions on policies that affect their organizations. The launch of this new practice area was accompanied by a new office in Washington D.C., and the hiring of Public Affairs EVP Andy Beck. Additional leadership hires include long-time Edelman and MRY executive Eric Schoenberg joining as the agency’s first chief operating officer, and real estate and lifestyle PR expert Gina Faridniya joining as a vice president in the agency’s Spaces (real estate) practice. Antenna had a standout year from both a staffing and client perspective, with more to come as they build out an ESG practice area.
Leadership team:
Keith Zakheim, CEO
Notable long-term clients:
Google Nest, Sunrun, Wärtsilä, Roche, Newmark Group, Innoviz, The NRP Group, SJP Properties, Marisol Malibu
New client wins:
Enphase Energy, First Solar, Embark Trucks, Fluke Corporation, HG Ventures, Catalyze Energy, Resonai Inc., Flyhomes, TheGuarantors
How are you innovating and moving the industry forward?
“Antenna takes on clients that have innovation at the heart of their missions. We help clients future-proof themselves in the dynamic, ever changing industries of cleantech, real estate, mobility and health. Through our network, Antenna acts as the connective tissue between companies, investors, strategics and influencers to mobilize change and solve global challenges. Our relationships and execution prowess helps our clients win new business, create industry partnerships and attract prominent investors. We go beyond our core service offering to facilitate these direct connections through curated VIP dinners, high-touch personal introductions and investor matchmaking events. Antenna innovates beyond just through our clients. We believe that it takes a village and that our successes must be both celebrated and shared. Antenna announced in June 2022 the implementation of an employee profit sharing plan (PSP) which enables employees to receive additional compensation at the close of the year and to share a portion of the agency’s overall profits. The PSP initiative is unique to our industry and displays Antenna’s commitment to its employees. It is an acknowledgement that every (full-time) staff member — regardless of department or seniority level — plays a critical role in the agency’s success.”
Rachel Harrison launched RHC roughly two years ago, and since then, her raved-about restaurant, bar, hospitality and spirits clients have won numerous awards. RHC’s clients and partners accounted for one fifth of the recent World’s 50 Best Bars roundup, and its hotel brands have held spots on the most discerning Travel + Leisure and Condé Nast Traveler lists. That’s likely a result of Harrison’s team’s hard work over the past year, further building out the new digital marketing division, branding division and design studio they just launched in 2021. From social media strategy and influencer marketing to branding, video production, SEO and web design, Harrison’s in-house team does it all. Additionally, RHC launched a relationships division to laser-focus on partnership development and celebrity relations on behalf of clients. RHC’s outposts in London, Los Angeles, Las Vegas, Philadelphia and Mexico City are continuing to expand – demonstrating the agency’s ability to service clients around the world.
Leadership team:
Rachel Harrison, Founder
Notable long-term clients:
Amaro Montenegro, Turtle Bay Resort, Dwayne Johnson's Teremana Tequila, Absolut Elyx, Blackened American Whiskey, Canteen Spirits, Eastwind Hotel & Bar, Urban Cowboy, Mr. Black Coffee Liquor, Greydon House, New York Distilling Company, Tourism Authority of Thailand, Dream Downtown, Dream Midtown, Dream Hollywood,, Superfrico at The Cosmopolitan Hotel, Spiegelworld, Ease Hospitality, Bar Convent Brooklyn, Hutton Hotel, Studio 11 Design, Watermark Lodging Trust, Valerie, Select Aperitivo, Abasolo Ancestral Corn Whisky, Italicus, Cocktail Kingdom
New client wins:
Aldama, Antique Pelinkovac, Apotheke Co: Home Fragrances, Canopy Cancun, Barr Hill Gin, Apotheke Bar, Black Lagoon, St. Theo’s, Ensenada, Motto by Hilton New York City Chelsea, Hyatt Place Chelsea, Fairmont Pacific Rim, The Finnish Long Drink, The Joule Dallas Hotel, Eastwind Lake Placid, Crossroads Hotel, Yours Truly DC, Hotel Barriere Le Fouquet’s, Hotel Barriere Le Majestic, Hotel Barriere Le Gray d’Albion, Sanderling Resort, The Equinox Golf Resort & Spa, The Evelyn Hotel, The Frederick Hotel, Ponyboy, Ichiko Shochu, Kastra Elion, Tipsy Scoop, Upstate Vodka, Tyku Sake, Vecchia Romagna, Pineapple Audio, Spiegelworld, Yoon, Milady’s, Ensenada, Laws Whiskey House, Detroit Foundation Hotel, Upstate Vodka, Konik’s Tail Vodka, Rand Tower Hotel, Minneapolis, a Marriott Tribute Portfolio Hotel
How are you innovating and moving the industry forward?
“RHC is committed to moving the industry forward through creative thinking, storytelling and strategic partnerships. We have long-standing relationships with key players across all aspects of the hospitality industry. Because we have dedicated divisions for lifestyle, food & drink and travel across PR and digital marketing, we have a deep, holistic understanding of the lifestyle and hospitality industries and the tactics necessary for success. We are highly skilled at facilitating partnerships and events to maximize ROI and drive revenue. Innovation and creativity in PR and marketing are necessary for restaurants, bars, hotels and brands to thrive. And because we have honed our own connections and understanding of restaurants, bars and hotels and their unique needs, we can quickly strategize how to best tap all of a client’s resources – and our own – to create impactful campaigns. Thinking out of the box comes naturally to our team.”
