BIPOC Mentorship Program for Students & Recent Graduates of Marketing & Communications
The PR Net BIPOC Mentorship Program is a mentorship and career development program led by industry founders and senior executives, to advance BIPOC students and recent graduates in the field of marketing and communications.
The program will offer invaluable mentoring and coaching by leaders in various practice areas, with a view to gain the program participants practical skills to aid their careers and paid employment on completion. The mentors will leverage their connections and make introductions for job positions following the course.
Commencing in April 2021, it is a 12 week program, with one to two hour long weekly sessions between mentors and their mentees. The syllabus will cover topics that prepare mentees for entering the workforce, educate them on current industry conditions and best practices, offer assignments and practical work experience and provide a real world, empirical understanding of how to break into and progress in the industry.
Participants can select from their preferred specialty areas and will be matched with a suitable mentor. These include a variety of sectors within marketing and communications, such as fashion, beauty, wine and spirits, architecture and design, corporate communications, event planning and experiential marketing, among others.
Who is Eligible?
Applicants must identify as BIPOC and should ideally have either recently graduated (up to 2 years out), or be undertaking their final two years of college or university studies in a field relating to marketing and/or communications. They may also have equivalent work experience in the field.
Confirmed Mentors to Date (more to be announced soon):
April 1 program is now closed, but APPLICATIONS FOR ROUND TWO OPEN NOW. Click here to apply.
Pro Bono Initiatives to Advance BIPOC-Owned Brands
Walker Drawas has launched a new pro bono initiative called The Brand Lab in partnership with renowned design, manufacturing and distribution company, DDA Holdings.
In light of recent social justice and economic issues in 2020, Walker Drawas and DDA aim to support small BIPOC-owned brands by combining their efforts and creating marketing and commercial opportunities for these brands to reach new heights in their businesses at no cost.
The programs services include but are not limited to production, sampling consulting, distribution and sales assistance, as well as 360-degree marketing and press services. Learn more here.
ScienceMagic.Inc is committed to driving positive change and promoting diversity within the broader community. They are taking immediate and long-term actions, and have formalised commitments through their pledge.
One pillar of this ongoing work is the launch of a pro bono programme to serve and support the wider community, and specifically Black-owned businesses.
Globally, ScienceMagic.Inc will devote 650 hours per year to pro bono work. At least half of this time will be dedicated to Black-owned businesses or individuals. Learn more here.
We Are Renn
We Are Renn is an incubator that provides marketing services, mentorship and mindset training to female minority owned start-up businesses in the beauty, health and wellness industries.
It will offer a 12-month program to two businesses within the beauty, health and wellness industries composed of a variety of services including digital marketing, PR and brand partnerships, all with the objective of driving awareness, engagement and sales growth as well as setting the entrepreneurs up with the tools, knowledge and skills they need for continued expansion and success upon completion of the program. Learn more here.
Black-Owned Companies in Marketing & Communications
There have been many useful lists circulating with Black-owned brands and services. One of the initial ideas of The PR Net's Diversity & Inclusion Council was to create a list specific to this community, which will be a living document available on our site. Brands and agencies will be able to locate community-sourced intel on agencies and freelance consultants, plus talent they can hire for events, campaigns and projects.
We welcome contributions from this network on your favorite industry collaborators. Please reach out to firstname.lastname@example.org with suggestions for this section.
New York City:
Photography & Creative Direction
New York City:
Design & Branding
Contacts for Diverse Recruitment
Are you looking to recruit diverse interns and junior level employees? Below are some contacts at HBCUs and other educational institutions, that will be points of contact:
Emily M. Cramer, Assistant Professor and Interim Assistant Chair
Department of Strategic, Legal and Management Communication
Faculty Advisor, PRSSA D. Parke Gibson Chapter
Cathy Hughes School of Communications
T (Office) 256.726.7190
Jackson State University
Fashion Institute of Technology (FIT)
VP of Advancement, FIT Foundation
Associate Professor, Department of Journalism and Media Studies
900 E. Washington St
Greensboro, NC 27401
Organizations to help with diversity recruiting
Internship opportunity from Cornell University
Empower is a student-run organization that connects current Cornell undergraduates with Black-owned businesses to provide pro bono assistance on projects and other workflows
Apply here: https://forms.gle/CbKSECDwNTWEFhs87
DEI Consulting Services
Nika White Consulting Contact: email@example.com
The Chic Jones Company Contact: firstname.lastname@example.org
The Virtue Project Contact: email@example.com