The PR Net 100: Relevance International

Relevance International

With offices in New York, London, and Los Angeles, Relevance International supports real estate clients with full-service marketing, branding and digital agency capabilities. Founder and CEO Suzanne Rosnowski has developed several proprietary methods to set her agency apart; most recently, she introduced The 360 Suite offering PR, digital, brand development, content creation, events, partnerships and a global affiliate network. The RISE model – Research, Insight, Strategy, Execution – is another original research strategy, which helps develop distinctive brand messages to be used across all marketing materials and in a public relations campaign – including collateral, website information, social media posts and direct-to-target, among others. She also created The Purpose Method, which uses AI technology and consulting to help build a deeper purpose into businesses. Finally, Rosnowski created The Relevance Rapport, a web series and podcast dedicated to hearing from transformational titans who are shaping brands, industries and the future.

Notable long-term clients 

111 Murray Street (Fisher Brothers & Witkoff), Alexandria Real Estate Equities, Concierge Auctions, Dezer Development, Fanny Haim & Associates, Hamilton Cove, Houlihan Lawrence, Leading Real Estate Companies of the World, Luxury Portfolio, Ori, Rhove, Sotheby’s International Real Estate Affiliates, Taconic Partners, Tangram, The Royal Atlantis Residences, Dubai, The World’s 50 Best Restaurants, The Peebles Corporation, Trimont Real Estate Advisors, Windsor Florida

Recent client wins

Nielsen, William Gottlieb Real Estate, Edge Retreats, MGAC, Marcus & Millichap Capital Corporation, The Peebles Corporation

Is there a big industry trend you’re backing in terms of your agency offering, and why do you think this area will continue to grow and influence the PR practice?

In today’s world, integration is a necessity for businesses to properly relay their messaging and maximize the power of their brand. To offer a fully comprehensive suite of 360-degree services including PR and digital is now essential, as it allows agencies like ours the opportunity to deliver compelling and robust campaigns that speak to target audiences at every level. Businesses no longer want to frustratingly work with multiple agencies. They’re looking for an agency to cohese the brand messaging from every angle. Integration is the future and the only way to appropriately tell a brand story. It all works together in the most powerful way.

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