The PR Net

Journal

How PR Pros Need to Serve as Creative Consultants for a Successful Campaign

The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but i...

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The PR Net 100: Sandrine Charles Consulting

Sandrine Charles Consulting PR specialist Sandrine Charles started her consultancy in 2016, focusing on fashion, lifestyle and entertainment communications. She’s the brains behind recent projec...

The PR Net 100: Sharp Think

Sharp Think Communications agency Sharp Think represents clients across disciplines including design, food and beverage, hospitality and more under founder and CEO Jim Brodsky’s leadership. Amon...

The PR Net 100: bread & Butter

bread & Butter bread & Butter is a leader in food & beverage and hospitality communications, supporting legacy and emerging names across digital marketing, public relations, social m...

The PR Net 100: Victory Public Relations

Victory Public Relations Andrea Samacicia Mullan's Victory Public Relations is a boutique PR firm that specializes in creating campaigns for health, beauty, parenting brands and experts. The...

The PR Net 100: Elle Communications

Elle Communications Danielle Finck founded conscious comms agency Elle Communications to support mission-centered brands, nonprofit organizations, CSR teams and leaders aiming to make the wo...

The PR Net 100: GALLERY PR

GALLERY PR Sonia Hendrix is a leader in the cannabis PR space, and her boutique agency has long represented some of the most innovative brands. For example, she was behind the launch of Wonderbr...

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