The PR Net 100: The Lede Company

The Lede Company

The Lede Company groups the team’s extensive experience across media, tech, fashion, entertainment, music and related creative industries into four distinct but interconnected divisions: talent, strategic corporate communications, brand and content (a new division that just launched in 2020). The agency has seen success from this structure, supporting high-profile institutions and individuals alike boost their brands and manage their public image. The Lede Company worked on notable campaigns for Audi Skysphere and Sirius XM’s investment in SoundCloud. They recently moved into a new NYC office in Soho.

Notable long-term clients 

Audi, Hello Sunshine, Westbrook Inc, Russell Athletic, Illumination Entertainment

Recent client wins

WhatsApp, SoundCloud, Savage x Fenty

What are you most proud of as a leader?

We're most proud of the culture we've created at The Lede Company. We have fostered a collaborative, innovative, and diverse culture. It’s never about an individual taking credit. It’s about our teams getting the best results for our clients. Because our teams span divisions, we are constantly brainstorming and collaborating. Lede also prides itself on creating a work environment that looks like the world of today. We strive to ensure Lede is a highly diverse and open workplace that seeks out talent from all walks of life. We work directly with HBCUs, recruiters and more to make sure we are finding the best talent from all backgrounds.

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