Among the top TikTok FAQs marketers and content creators are always solving for, one question stands out: how do we go viral? Check out insights from the pros behind some of the most successful TikTok campaigns to date, Lisette Sand-Freedman (Co-founder and Chief Visionary Officer) and Brian Vaughan (Executive Creative Director and Partner) of creative marketing and communications agency SHADOW. Turns out there is a formula for success, and these five tips will help you reach your client's goals.
Addison Rae in AExMe. Photo credit: Michael Simon
1. Be a consumer of TikTok personally (not only professionally) and become invested in the culture of it
2. If it's happening right now, you're probably too late. Prepare for multiple future scenarios
3. Invest the time in finding and fostering the right creators and move quickly on casting
4. Embrace uncomfortability and imagine everything as a possibility
5. Find your joy and have fun; it leads to high-voltage creative collaboration with the client
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