In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. Check out the Rose Inc Lipstick Lounge pop-up by TH Productions below, with commentary by Caroline Hadfield, CEO of Rose Inc.
We launched our latest innovation – Rose Inc Satin Lip Color Rich Refillable Lipstick - with a 4-day immersive experience in Soho, New York. To kick off, we hosted intimate preview sessions to unveil the collection and pop-up to media and influencers, generating a storm of earned social buzz.
To build intrigue and provide a glimpse of the brand at start, guests entered the doors to a bright LED platform that lit up with the words “I Feel” and revealed the shade names as you walked over. Guests were then greeted and encouraged to use QR codes throughout the space to order beverages, book makeup services and try our new AR filter on Instagram, which was a unique and playful virtual shade try on.
Given the excitement around the products post-makeup service, we closed the experience with a check-out counter to allow for guests to walk away with their favorite Rose Inc products that day, in addition to pop up specific promotions. The beauty of the décor details and experience led to an unbelievable weekend for 1K+ guests, that are still buzzing about it on social media.
