The PR Net Digital Event Recap: 'Affiliate Marketing: Influencer Intel'

Last fall, we hosted a digital event covering the ins and outs of affiliate marketing with insights from the media side. Now, we revisited the topic to focus on a prominent practice within this realm: how to successfully engage influencers in affiliate marketing campaigns. We heard from LTK's Reesa Lake, VP & Head of Creator Expansion & Agency Partnerships, and Ally Anderson, Director of Strategy & Insights, Brand Partnerships, as well as Cynthia Andrew, the content creator behind @simplycyn, on affiliate marketing best practices from both the brand side and the influencer perspective.

The takeaways: 

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