The PR Net 100, 2022: The Berman Group

Founder Sarah Berman has built The Berman Group into a stellar team of PR pros focused on bolstering the real estate industry, from brand development and digital marketing to web development and social media strategy. Following the pandemic, the firm pivoted right back to in-person events, hosting 3,500 real estate professionals at the Real Deal Magazine's Spring 2022 Showcase event. The agency also launched new CEO-only forums for the Commercial Observer in Miami, Los Angeles and Washington DC. In that vein, the team launched the national Stand with Cities campaign at the start of 2022 to try to embrace big cities and get people back to support them with the help of national Fortune 100 corporations and media partners such as Bloomberg and others. To serve digital client demand, The Berman Group now offers app development, along with hybrid meetings and conferences, to meet the needs of the current hybrid workforce. On the DEI front, The Berman Group serves WX, a Women in Real Estate organization, which launched new DEI programs for several real estate industry organizations and is currently serving MWBE Unite, a new platform designed to ensure supplier diversity in real estate.

Leadership team:

Sarah Berman, Founder & President

Notable long-term clients:

Brookfield Properties, RXR, Fisher Brothers, The Durst Organization, Paramount Group, Willow, Howard Hughes Corporation, Avenue of the Americas Association

New client wins:

Science Square Life Sciences development in Atlanta, 335 Madison Avenue/Milstein Properties, Kastle Systems, Robert DeNiro's Wildflower Development Organization

How are you innovating and moving the industry forward?

“We are working with the real estate community to embrace the changes inherent with hybrid work, new amenities in commercial office buildings and the launch of new hospitality-focused spaces within the workplace. We have helped to highlight the growing life sciences sector nationally as well.”

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