The PR Net 100, 2022: Blended Strategy Group

Female-founded creative marketing and communications agency Blended Strategy Group is a go-to firm for clients seeking experts in celebrity procurement, influencer marketing, PR and social media – and this year saw team growth to match their high demand. The LA-based agency recently bolstered its social media division with 40 percent growth in the team, including both digital brand agency and talent representation experience. Blended Strategy Group also nearly doubled the size of its PR division and expanded its senior leadership team with the hire of Ryan Clark as VP of Marketing Communications and PR. The team saw a longtime project come to life this year: the agency launched GXVE Beauty by Gwen Stefani in March 2022 after helping develop the brand over the past four years in collaboration with Gwen and New Theory Ventures. The team obviously puts the time in, and agency leadership takes note; Summer Fridays are offered year-round to afford the team an opportunity for work/life balance.

Leadership team:

Allison Statter, CEO

Sherry Jhawar, President

Notable long-term clients:


New client wins:

Shake Shack, Rael, GXVE Beauty by Gwen Stefani, Mane Addicts

How is the agency advancing DEI in the industry?

“Blended Strategy Group is dedicated to hiring and retaining diverse team members of all races, genders and sexual orientations. Over 40% of the senior leadership team, and over 30% of BSG staff, identify as people of color. The team honors and celebrates meaningful cultural moments to shine a light on the team’s unique backgrounds and to serve as moments of reflection (i.e. Diwali, Children’s Day, Juneteenth, etc.).”

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