The PR Net 100, 2022: Sharp Think

Look at the retention rates for the now-senior team at Sharp Think (think: eight-plus years on the job), and you’ll get an idea about the company’s employee-centric culture and roster of impressive client names. Over the past year, the agency solidified its work-from-anywhere policy, making hires in new cities across the country, and building up new hubs in priority markets for its clients (Chicago, Texas and Los Angeles, for example). The agency has jumped on the chance to serve clients in emerging practices, too. This year, Sharp successfully launched 1stDibs’ foray into selling NFTs, and built up visibility for Botto, an experimental AI art project sold exclusively through SuperRare. With COVID-19 and the climate crisis front and center, consumer interest in health and wellness has only expanded, and Sharp has been able to bring several new clients into this portfolio. After a few years off of live events, Sharp has resumed event planning, support and management, from intimate press dinners to international press trips, multi-day consumer brand activations and more. 

Leadership team:

Jim Brodsky, Founder & CEO

Notable long-term clients:

1stDibs, Arteriors, Brown Jordan Outdoor Kitchens, Cosentino, Good Catch, Hi-CHEW, Hospital for Special Surgery (HSS), KOHLER, Legrand, TEFAF, Tenet Healthcare, The Society of Memorial Sloan Kettering, York Wallcoverings

New client wins:

Home and Design - Certainteed, Four Hands, LUXITALY Group, Botto, Marla Aaron, Neha Dani, Moms Clean Air Force

How are you innovating and moving the industry forward?

“The past year has reinforced the message that we’re ‘stronger together’ in ways big and small, and it’s a mantra that we have embraced throughout the organization. In recent years, Sharp leadership has led an initiative to bring together contacts at traditionally-competitive agencies spanning home/design, luxury and lifestyle categories. We developed the concept and convened industry practitioners for networking, brainstorming, collaborating and more. This brain trust has been a valuable informal resource in navigating staffing challenges, the rapidly changing media landscape, and more. The next installment is currently in the works (in person!) for Fall.”

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