The PR Net 100, 2022: The Brandman Agency

Melanie Brandman’s agency is known for their ultra-luxe clientele and super-successful campaigns, and that remains true even during the continuing pandemic. The team (whose senior staff has been at the agency for as many as 7 to 14 years) opened 10 hotels in the past year, securing features on many top magazines’ best-of lists. In recent updates, the agency brought on an expert in crisis management and media training through The Brandman Agency Partner Program. The agency has also developed a fully integrated digital/social media team to handle organic and paid media channels, and with clients like COMO Hotels, Waldorf Astoria and Hotel Barriere Fouquet’s New York, the division is growing rapidly. As luxury hospitality is often the last to embrace new technology, Brandman’s team is stepping up to help broaden clients’ metaverse presence through NFT drops and other technological innovations.

Leadership team:

Melanie Brandman, Founder & CEO

Notable long-term clients:

COMO Hotels, Resorts La Mamounia, Marrakech, Raffles Singapore, Marriott International: Caribbean and Latin America, The Ritz-Carlton Hotel Company, Experience Scottsdale, Kulm Hotel St. Moritz and Grand Hotel Kronenhof, Troutbeck, Dorado Beach, a Ritz-Carlton Reserve

New client wins:

Hôtel Barrière, Fouquet’s New York, Arizona Biltmore, a Waldorf Astoria Resort, Carneros Resort & Spa, The Beverly Hilton, Waldorf Astoria Atlanta Buckhead, Frenchman’s Reef, RESET Telluride

Highlight any particularly successful client campaigns and their outcomes.

“We have had highly successful hotel opening campaigns this year, but one that has really stood out as a success is the opening of The Ritz-Carlton, Maldives Fari Islands. With this opening, we achieved coverage in all of our A-list publications, hitting all of our KPIs and featuring the client on the cover of Condé Nast Traveler in addition to a digital "First-In" feature. We secured more than 70 pieces of opening coverage across other key titles such as Travel + Leisure, Robb Report, Architectural Digest, Town & Country, Fortune Magazine and CBS Newspath; reached an audience of more than 334 million including placement on Condé Nast Traveler's "Hot List," Travel + Leisure's "It List" and "Global Vision Awards," Architectural Digest's "Hotel Design Awards," TIME Magazine's "100 Greatest Places" and Hospitality Design Awards; among many others, making the opening one of The Brandman Agency's most successful to date.”

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