DemonstrateJoey Hodges is the founder of Demonstrate, a full-service boutique marketing and communications agency. Headquartered in San Francisco, the company also has an office in NYC, plus satellite offices in Miami and Austin. Over the past few years, Demonstrate has expanded its offerings to include creative strategy and content production as well as paid media services. The award-winning agency’s work has been featured in the likes of Digiday and Adweek, and was named on the San Francisco Business Times’ list of Largest LGBTQ-owned Bay Area Businesses (among other accolades). Aside from the agency’s renowned client work, the leadership team frequently writes well-received pieces on industry trends and entrepreneurship alike.
Notable long-term clients
CG Roxane (Crystal Geyser Alpine Spring Water), Cool Effect, Luxardo, HIRSCH, Swisse, RightRice, f'real, DouxMatok (Incredo Sugar)
Recent client wins
Springboard, Goldman Environmental Prize, The Mom Project, D/XYZ, Adam Hall, The Caviar Co., Lagunitas
What are you most proud of as a leader?
I am incredibly proud of every single person on our team. They've not only demonstrated massive professional growth and leadership, but also steadfast loyalty and commitment to our company and our clients' success during one of the most challenging times we've ever faced. Without this unbelievable team, we would not have been able to get through a global pandemic and find ourselves with a rapidly growing business.
Global strategic communications and marketing agency The 5th Column remains on the pulse of the latest in tech, fashion, spirits and hospitality. Case in point: founder Akbar Hamid announced the launch of a Cryptocurrency, Blockchain & NFT Division earlier this year. Among the agency’s many accolades, Hamid, a first-generation Pakistani-American, was nominated for the Good Morning America inspiration list celebrating the AAPI community (the company is also a Forbes Next 1,000 honoree). The agency has expanded from NYC to include offices in Miami and Los Angeles, and has also brought on senior-level hires from the fashion and PR worlds to further strengthen its foothold in all markets.
Notable long-term clients
Publicis Sapient, The Dalmore Whisky, WAX Blockchain, Don Papa Rum, Van Cleef & Arpels, Silhouette Eyewear, Rémy Martin
Recent client wins
Live Tinted, R/GA, Della Vite, Pietro Simone Skincare, Cryptograph, Natural Diamond Council, Showfields
Is there a big industry trend you’re backing in terms of your agency offering, and why do you think this area will continue to grow and influence the PR practice?
We strongly believe in the integration of cryptocurrency and NFTs into every aspect of consumer lifestyle. We launched 5Crypto – our cryptocurrency, blockchain and NFT division – to service clients in the space as well as advise brands across all sectors on how they can incorporate the new technology to create unique offerings and programs for their clients. Cryptocurrency, NFTs and blockchain are becoming more and more mainstream and here to stay. It is our job to educate our clients and consumers on what the technology and offerings are and how they can better their user and client experiences.
