Small Girls PR (SGPR) is anything but. With headquarters in New York and Los Angeles, the agency supports companies ranging from venture-backed startups to publicly traded ones. While the team is tasked with taking care of global brands’ comms strategies, employees are equally taken care of. SGPR developed the unique “Smalls in Sync” program, which separates time for client calls from mandated time where meetings are banned so that individuals can focus on deep work without distraction. Employees have credited this program for transforming their workday and creating the opportunity for better work-life balance. Also, within 24 hours of the Supreme Court draft opinion that would overturn Roe v. Wade, SGPR vowed to cover costs for employees who must travel to seek reproductive care due to their local states' prohibitive laws. Leadership does its part to drive industry growth, too. This summer, the agency continued with its annual 12-week full-time, paid work experience and training fellowship program with the largest class of fellows they’ve had in the history of the company. On the client front, SGPR recently ideated and executed one of Jack in the Box’s most viral campaigns, Don’t Get McShammed. The team tapped into the zeitgeist of conversation around McDonald’s frequently broken ice cream machines and leveraged it as an opportunity to bring attention to Jack’s new Oreo Mint Cookie Shake, with an integrated campaign featuring a maps site redirecting shake lovers from broken McFlurry machines to the nearest Jack in the Box locations.
Leadership team:
Mallory Blair, Co-Founder & CEO
Bianca Caampued, Co-Founder & Advisor
Notable long-term clients:
Billie, General Electric, Olay, thredUP
New client wins:
Jack in the Box, ThirdLove, Yohana, Aura, Eventbrite, Exos, Favor, Joy, KADA, Knix, Klaviyo, Laura Geller, Mally Beauty, The Sip, Willa
Are there any new practice areas that you've started offering?
“We’ve expanded our service line capabilities over the past year to include offerings that resulted directly from timely client needs such as crisis and reputation management, as well as proactive programs we forecasted would become more integrated into our existing services as PR offerings, such as affiliate and e-commerce editorial. Programs that are new to SGPR or have been substantially expanded and developed in the past year include crisis and reputation management, a specialized practice for affiliate and e-commerce editorial, pay-to-play broadcast and proactive newsjacking (identifying ownable topics and pre-aligning on how to newsjack different types of events that may occur).”
When you consider Third Eye’s client roster of arts and culture icons, it makes sense that the team was tasked with putting Frieze Los Angeles on the map when it launched back in 2019. Fast forward and you’ll find Third Eye working with an even wider range of clients in the worlds of design, architecture and higher education. They’re in many new markets too, including San Francisco, South Florida, Texas (Dallas, Austin and Houston), Denver, Atlanta, Columbus and Pittsburgh – in addition to representing several clients at the 59th Biennale di Venezia. Third Eye has also started offering services for non-profit organizations going beyond fundraising to include patron development and engagement. The agency recently opened a new HQ in Los Angeles and grew the team there by 30 percent – all while running successful campaigns nationwide.
Leadership team:
Justin Conner, Co-Founder
Dan Tanzilli, Co-Founder
Notable long-term clients:
Frieze Art Fairs (New York / Los Angeles), The Broad, The Winter Show, The Brant Foundation, SculptureCenter, Marianne Boesky Gallery, The Phillips Collection, Museum of Arts & Design, Frederick Fisher & Partners, L.A. Louver, Tina Kim Gallery
New client wins:
The Aldrich Contemporary, The Art Students League of New York, Serpentine Galleries, Regen Projects, The Institute of Contemporary Art Los Angeles (ICA LA), Sotheby’s
Highlight any particularly successful client campaigns and their outcomes.
“Third Eye has consistently run campaigns for Frieze Los Angeles serving as agency of record since the fair launched in February 2019. A major challenge for this project was building brand legitimacy and awareness for a general audience in Los Angeles that was less familiar with international art fairs, and where fairs of this type had not found success either with attendance or significant collecting interest. The results were impressive; Frieze L.A. sold out of general admission tickets in its first year and subsequent second and third years in 2020 and 2022, and has since become a pivotal international moment on the arts calendar in Los Angeles. Similarly, we have expanded our work with the leading art fair to include successful campaigns for Frieze New York and worked closely to guide communication for the positive reception of its new venue at The Shed in 2021, and again as it celebrated its 10th anniversary in the city in 2022, demonstrating its continued strengths and its relevance to the city’s arts and culture ecosystem.”
