Walker Drawas is known for its work with talent-led programs and brands, and this year further demonstrated their expertise. On the celeb front, the team worked with some of the biggest global celebrities, including Jennifer Lopez, Kim Kardashian, Kendall Jenner and Kourtney Kardashian, Travis Barker, Hailey Bieber, Post Malone, Jack Harlow and more. The team also executed large-scale events including Ray-Ban x Coachella and REVOLVE Gallery and Festival, plus programs with the Met Gala and Cannes. New on the boil for Walker Drawas: expanding their sponsorship negotiations and media buying for their clients. As evidenced by the names on their client roster, the nimble Walker Drawas team continues to track cultural trends and tap into what their clients’ customers want.
Leadership team:
Jennifer Walker, Co-Founder
Adam Drawas, Co-Founder
Notable long-term clients:
Luxottica, REVOLVE / FWRD, Barker Wellness, boohoo, Fila
New client wins:
Puma, JLo Jennifer Lopez Footwear, Remedy Place, Steve Madden, Beekeeper's Naturals, Alpinestars, Haleia, Stolen Girlfriends Clubs
How is the agency advancing DEI in the industry?
“Walker Drawas launched a pro bono initiative called The Brand Lab in partnership with renowned design, manufacturing and distribution company, DDA Holdings. In light of recent social justice and economic issues, Walker Drawas and DDA aim to support small BIPOC-owned brands by combining their efforts and creating marketing and commercial opportunities for these brands to reach new heights in their businesses at no cost. The program’s services include, but are not limited to, production, sampling consulting, distribution and sales assistance, as well as 360-degree marketing and press services. This program has been featured in WWD and LA Times.”
A self-proclaimed new-gen agency, the Platform PR team doesn’t consider themselves publicists: they’re brand strategists. Their approach has garnered them an impressive client list of esteemed fashion and beauty names across digital, events and talent. The latter is a newer offering, as the agency launched a talent division to connect top players in the fashion industry with the right opportunities. They recently partnered designers Laura Kim and Fernando Garcia with Masterclass, and celebrity stylist Micaela Erlanger with Nikki Beach. Another talent win: the team introduced Roberto Cavalli to transgender activist and actress Daniela Santiago, who was subsequently featured in the brand’s first campaign under new creative director Fausto Puglisi. It’s been a busy year beyond that, as founder Marco D’Angelo and team spearheaded the global strategy for Augustinus Bader’s new haircare line and skin care products, and also launched the US strategy supporting Ferrari’s new ready-to-wear line.
Leadership team:
Marco D’Angelo, Founder & Chief Strategist
Notable long-term clients:
Oscar de la Renta, Roberto Cavalli, Saks, Augustinus Bader
New client wins:
Ferrari, Brunello Cucinelli, Mulberry, Christian Cowan
How are you innovating and moving the industry forward?
“The world of PR has changed rapidly in the past five years. There’s a very blurred idea of what people think PR is. At Platform, we don’t consider ourselves publicists anymore, but rather brand strategists. The client wants 360-degree advice on everything around your market. We have to be knowledgeable on everything from social media and campaign talent to retail landscape, celebrity dressing and community building. It’s not enough to be able to tell a story to the press; part of our job is to put all the pieces together and present it to the client.”
