Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
In this series, we shift the spotlight from client coverage to the PR pros behind the scenes, discovering the destinations they’re traveling to and what they’re bringing with them. This week, we sp...
On this webinar, we dove into the inner workings of impactful brand-nonprofit partnerships, informed by experts from both sides of the table. We heard from Zoe Samuels, SVP of Entertainment Partner...
As the sun sets a little earlier each evening, we’re reminded that it’s time to savor the last weeks of summer. Whether you're hosting friends or enjoying a quiet afternoon, this collection of summ...
We recently covered the in-house beauty comms pros taking the reins in-house for a peek behind the scenes at some of the top brands known worldwide. Now, we turn our attention to the leading beauty...
In the world of earned media, Double Forte founder and CEO Lee Caraher emphasizes that success isn't about landing a single big story––it's about consistently building momentum over time. She expla...
Jewelry brands are taking a cue from the latest pop-culture moments, from their product offerings to their marketing strategies. We asked a few leaders in jewelry marketing and PR about the trends ...
