Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Product placement and brand integrations are powerful ways for companies to capture consumer attention, and this summer, we saw several notable brands seize this on-screen opportunity. The Netflix ...
As Armory Week kicks off in NYC, the city is abuzz with a new influx of art and culture. To help you make the most of Armory Week 2024, we've curated our annual guide featuring top picks from indus...
Incorporating eco-conscious practices into events isn't just beneficial—it's essential for building brand reputation and credibility. Jordan Kaye, CEO and Founder of Analog Events, shares insights ...
As summer comes to its unofficial close, it’s time to shift gears (and closets) and indulge in the rich hues and classic silhouettes that define fall. From stylish transitional pieces to cold-weath...
Take a deep dive into the insights and key lessons from 15 years of leading one of fashion PR’s most dynamic agencies with Phillip Bodenham, CEO of SPRING LA. From major industry milestones to forw...
As AI technology advances rapidly, marketing leaders must refine their skills in leveraging it for business growth and innovation. Tiffany Darmetko, Managing Director of Integrated Services at Inkh...
