Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
After exploring the must-visit international hotspots, it's time to turn our attention to the best travel destinations within the United States. From vibrant cities to serene natural landscapes, di...
In this series, we flip the script on travel and hospitality PR pros to see where they’re headed and what they’re taking with them. This week, we spoke with Gizem Ozcelik, founder and CEO of GO PR,...
A cadre of young talent is making waves in the marcomms industry, recognized for their creativity, strategic acumen and dedication. From the behind-the-scenes work that makes a company operate smoo...
Real estate marketing and PR is undergoing a transformation, driven by innovative storytelling, immersive experiences and strategic creativity. Industry leaders are redefining how we connect with a...
Winning in international markets takes thoughtful strategy, and we learned some of these best practices from Canadian marcomms pros with expertise in bringing brands across the border – and vice ve...
We’ve seen a sharp rise in luxury brands collaborating in the sports space, from F1 partnerships to Sotheby’s hosting their first series of auctions dedicated to sports collectibles. Tennis represe...
