Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
As the Cannes Lions festival approaches, many marcomms pros are packing up and heading out to network, support clients, host activations and more. Read on to learn what a few industry leaders are m...
In today's content marketing landscape, the power of podcasts cannot be overstated—they offer brands, creators and organizations a unique platform to amplify their voice, reach target audiences and...
As RPR founder Emily Reynolds Bergh explains, "optimizing content for voice-enabled search is not clear-cut." Below, she shares several strategies for using AI to better optimize your content for t...
From our recent webinar on hiring and recruitment in marcomms, to a piece with advice for students seeking internships, it's clear that candidates are competing for coveted roles at brands, agencie...
Find out where everyone's headed abroad this summer before they flood your Instagram feed in our curated guide. From sun-drenched beaches to charming retreats, these destinations offer something fo...
Learnings from our recent webinar on hiring and recruitment in the marcomms industry underscored the value internships have for students looking for their first post-grad roles. Carolyn Pippen, Col...
