The PR Net

Journal

Empowering the Workforce of the Future: Balancing Human Originality And AI Efficiency

The tension between humans and AI has long been debated but we’re at a turning point where we can’t ignore its power – and potential – anymore. In a new piece, Moon Kim, Executive Vice President and Corporate Practice Lead at M Booth, and Lauren Arthur, Senior Vice President on the Corporate team at M Booth, explore how organizations can embrace AI while preserving the creativity, strategy, and...

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Affiliate Best Practices: Strategic Commissioning for Content Publications

Aligning commission structures with content publication strategies is paramount for maximizing affiliate programs and campaign performance. Below, Coady Demuri, Head of Affiliate and Partnerships E...

Gazing into the Crystal Ball: Experts' Predictions for the Luxury Market in 2024

Insights from luxury industry leaders reveal a shifting landscape in the market for 2024. From the impact of the 'Richession' to the rise of experiential travel and eco-friendly design, we tapped t...

New MSL Data Identifies Specific Barriers to Entry and Success for Diverse Creators

MSL U.S. has recently released game-changing data that sheds light on the critical junctures and challenges faced by BIPOC creators on their professional journeys. Below, read the key takeaways fro...

Mastering the Art of Early Holiday Engagement: Gift Guides and Affiliate Linking Strategies

Fall may have just begun, but the holidays are around the corner – which means it's time to secure those gift guide placements. Michelle Songy, founder of Press Hook, shares her tips for pitching a...

Five Steps for Crafting a Strong Brand Identity, from Voice to Visuals

Creating animpactful brand identity is something of an art form, and one that can help your brand not only stand out, but also resonate with the right customers. From defining your voice to pinpoin...

The Nuances of Marketing International Brands in the US

Breaking into the US fashion and luxury space requires strategy, and if your brand is coming from abroad, it requires a specific expertise. After a long comms career both in-house and agency side, ...

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