The PR Net 100, 2022: LDPR (Laura Davidson Public Relations)

A leader in travel-focused public relations, founder Laura Davidson built her eponymous agency back even stronger post-pandemic – and 2022 is looking like their best year yet. LDPR has secured over 20 new accounts in the past 18 months, and the agency also saw a 70-plus percent retention rate, including organic growth from clients like AMAN. To address new and existing clients’ needs for creative integrated communications, LDPR expanded its digital and social expertise, especially in the influencer and social media spaces. And as media relations continues to be a challenge, the team is turning more towards partnerships and strategic alliances to help clients amplify their brands and reach new, like-minded customers. At the end of the day, it’s this integrated PR approach of media relations, social/influencer and partnership that drives success for LDPR clients.

Leadership team:

Laura Davidson, Owner

Notable long-term clients:

Abercrombie & Kent; Aman Resorts; The Resort at Paws Up, Montana; The Allison Inn & Spa, Oregon Wine Country; Chatham Bars Inn, Cape Cod; Andaz Maui, Hawaii; Alila Napa Valley (formerly Las Alcobas); Wyndham Grand Clearwater Beach, Florida; VisitScotland; Travel Portland, Oregon; Briggs & Riley Luggage

New client wins:

One Aldwych, London; The Langham, Chicago; The Ritz-Carlton, Bachelor Gulch, Colorado; Ani Private Resorts; Cielo Lodge, Costa Rica; Marine & Lawn Hotels & Resorts in Scotland and Ireland; Kensington Tours; TravelEdge; Solo Luggage; Hamilton Princess & Beach Club, Bermuda; The Charleston Place in South Carolina; Las Alcobas Mexico City

How are you innovating and moving the industry forward?

“We realize that the way agencies and our industry operate is different now and we remain nimble and innovative in our approach. Internally, we have shifted to a hybrid work schedule two days a week, and our staff is more productive than ever. We have focused a lot on diversity in our staff and hiring folks with varying backgrounds and experience. We talk about ‘what works’ and ‘what needs improvement,’ and much of this innovation comes from new, energetic junior and mid-level staff. And perhaps most importantly, we are focused just as much on ‘employee retention’ strategies as we are ‘employee acquisition’ strategies. We have had very little turnover and our own staffers recommend new hires to LDPR. To help us fuel the positive culture at LDPR, we use an outside executive coach (Grace Andrews, Ignite) who works with us on team building, individual professional development, and group dynamics – this is so important to the success of each LDPR team member as well as the agency as a whole. ‘Culture’ is one of the leading drivers for new employees.”


The PR Net 100, 2022: ASTRSK

ASTRSK may be a mainstay in the tech PR world, but take a look at the agency’s fast-growing wellness and CPG practice, and you’ll know they’re more than a niche firm. Founder and CEO Elliot Tomaeno’s agency has long been supporting startups, and today counts six unicorns on its client roster, not to mention B2B and B2C fintech businesses and brands in the Web3 space. Much of these successes can be credited to the way Tomaneo builds his team and fosters talent: by mentoring young PR minds and creating a diverse and inclusive work environment. Currently, 40 percent of ASTRSK staff belong to either the AAPI/BIPOC, Latinx and/or LGBTQ+ communities, and 80 percent of ASTRSK staff identify as women. A few years ago, ASTRSK started their annual pro bono contest, which is only open to female, AAPI/BIPOC and/or LGBTQ+ founded startups; the winning company gets one year of free, full-scope PR work.

Leadership team:

Elliot Tomaeno, Founder & CEO

Notable long-term clients:

Lemonade Insurance, Industrious, Bonafide, PlayVS, Baked by Melissa, Majority, Motorsport Games, Grover, Out&Back

New client wins:

Swimply, Tandym, Starday, Mode, Pawp, Wally, Clean Origin, GO, Yami, MaC Venture Capital, Bubble

How are you innovating and moving the industry forward?

“We have always had to show quick results for our clients as 99% are startups that move extremely fast – we have always had to be as agile and fast-moving as them. Because of that, we've found a way to build flexible communications strategies that we can begin implementing the first week we kick off with a client. We're also doing a lot more on the metrics and reporting side, including coming up with our own proprietary 'points system' as a way to evaluate the impact of our coverage for our clients.”

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