Joey Hodges’ Demonstrate has been making strides since its launch, and their recent updates are no exception. Most notably, the San Francisco-based agency (with a satellite office in NYC) announced they acquired DDW (formerly known as Deutsch Design Works). The acquisition brings Demonstrate over 27 years of innovative brand story architecture and design chops, fresh insights, bold ideas and creativity across its community of thinkers, brand storytellers and designers. Not to mention that with the acquisition comes relationships with marquee brands including Amazon, Annie's Homegrown, AB InBev, Campbells, Energizer, House Foods, Nestlé, Sprint, Starbucks, The Clorox Company, think! and Unilever. Demonstrate is now positioned as a full-spectrum end-to-end agency, which is fitting, since Hodges’ team prides themselves on breaking established industry rules and developing new strategies to tell brand stories in interesting, unconventional ways.
Leadership team:
Joey Hodges, Founder & CEO
Notable long-term clients:
CG Roxane (Crystal Geyser Alpine Spring Water), Cool Effect, Luxardo, HIRSCH, RightRice, f'real, Incredo Sugar, The Caviar Co., Goldman Environmental Prize, Adam Hall, Lagunitas, Pinterest
New client wins:
MyFitnessPal, The Caviar Co., lululemon, Bi-Rite Market, Aurora Farms, DazedDucks, Bota Box, MIXT, House Foods, destination:Tiburon, Sur La Table, Volta Charging
How is the agency advancing DEI in the industry?
“As a minority owned and operated boutique agency, DEI is ingrained in our DNA. From our own hiring process and procedure to our external vendor support procurement, we pride ourselves on always looking at the whole and how we can make any/all of our work diverse, inclusive and equitable.”
Recognizing the need for an integrated marketing approach, CEO Anna Crowe restructured Crowe PR away from the traditional agency model and into specific departments – media relations, social and digital – that work hand-in-hand with the PR team to best serve clients. Her approach proved successful, as the agency has significantly increased its national footprint and doubled its team of PR, social media and integrated marketing professionals. The company has also grown its roster by 150 percent, signing several Fortune 500 brands, public companies and healthcare companies. Most recently, Crowe’s agency added dedicated paid social and affiliate marketing divisions as well as more robust thought leadership programs, including podcast opportunities and content creation, to further elevate clients’ reputations as experts in their fields. Crowe PR shows its commitment to advancing DEI in the industry through their all-female team and client roster of female-founded and minority-led brands and organizations.
Leadership team:
Anna Crowe, Founder & CEO
Notable long-term clients:
Skrewball Peanut Butter Whiskey, DermTech, Sanuk, Jamba Juice, DocGo, STM Goods, Fresh Clean Tees, Liberty Station, Valor Hospitality Partners, Everyday California, Kimpton Hotels
New client wins:
Urovant, Core-Tex, Alexander Daas, Half The Story, Sonendo, Side Bar
How are you innovating and moving the industry forward?
“As an integrated public relations and marketing agency specializing in mid to large-sized consumer goods, hospitality, healthcare and technology brands, Crowe PR focuses on reputation management and delivering results that generate strong ROI for our clients. We take a holistic marketing approach centered around our clients’ goals and make a concerted effort to focus on both qualitative and quantitative ROI. With this, we’re able to understand what truly moves our clients’ businesses forward and create campaigns that often go above and beyond the traditional public relations landscape. Services include media relations, thought leadership, crisis communications, social media management, influencer marketing and content creation. In addition to showcasing the impact public relations can have on business, our team is active in PR and marketing communities, contributing time and efforts to related organizations, events, publications, schools and more.”
