Journal
The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but in today ’s hyper-saturated, ever-changing media landscape, it takes a truly unique story to cut through the clutter. Today ’s clients aren’t just looking for media liaisons; they want creative partner...
With the holidays fast approaching, everyone has vacation on the brain. From festive getaways to adventures abroad, there’s something exciting for every type of traveler. Whether you're looking for...
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Making a memorable table design is an art in its own right. Every detail is an opportunity to reflect the guests, the occasion and the environment. Think: personalized details, fresh flowers and ju...
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On Day in the Life, we get a glimpse inside the lives of various members. From PR industry insiders to media and event pros, we follow them through a typical (read: glam but busy) day.This week, me...
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The influencer space has been a hot topic for us this week, having just hosted our NYC panel on 'Influencer Marketing: Past, Present & Future.' During our discussion, we got an inside look at w...
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Whether you're a regular on the events circuit or only RSVP yes every once in a while, chances are you've seen the same, classic catering apps being served. But the top event caterers are getting c...
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We've talked a lot about experiential marketing, from the staying power of the pop-up to the art of sponsorship. This week, we're taking a closer look at the younger agencies at the forefront of th...
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