The PR Net

Journal

How PR Pros Need to Serve as Creative Consultants for a Successful Campaign

The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but in today ’s hyper-saturated, ever-changing media landscape, it takes a truly unique story to cut through the clutter. Today ’s clients aren’t just looking for media liaisons; they want creative partner...

Armory Week 2020

From annual shows to highly-anticipated exhibitions, this year's Armory Week promises to be nothing short of beautiful -- and busy. With so much happening all over the city, we consulted our networ...

Day in the Life: Lauren Urband

On Day in the Life, we get a glimpse inside the lives of various members. From PR industry insiders to media and event pros, we follow them through a typical (read: glam but busy) day. Meet Laur...

7 Private Dining Rooms on Our Radars

Some occasions merit more than just a regular reservation. For those special events, nothing feels quite as celebratory as a private dining room. From intimate dinner tables and elegant basements t...

5 NYC & LA Hotel Openings to Know

This year, some of the world's most renowned hotel brands will enter new territory and make their debuts in New York and Los Angeles. From major players in the luxury travel world to experts in bou...

Miami Spotlight: In Conversation with Carma Connected’s Lyndsey Cooper & Chad Fabrikant

We were thrilled to launch The PR Net in Miami late last year, and are excited to have already connected with some of the city's greats. We spoke with Lyndsey Cooper and Chad Fabrikant, co-founders...

The Decade of the Collab: What's Next?

Brand consultancy the projects* opines that, without a doubt, the biggest fashion trend of the 2010s was the collab. Read on for their insights on what wowed, what didn't, plus their take on what's...

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