The PR Net

Journal

How PR Pros Need to Serve as Creative Consultants for a Successful Campaign

The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but in today ’s hyper-saturated, ever-changing media landscape, it takes a truly unique story to cut through the clutter. Today ’s clients aren’t just looking for media liaisons; they want creative partner...

An Homage to IRL: The Most Memorable Events

A month into lockdown, memories of parties are taking us out of our perpetual Groundhog Day and lifting spirits. We wanted to pay homage to IRL events and asked members to send in a photo from an e...

How to Be Well, Cultured & Happy From Home

About a month into lockdown, we can safely say a few things. One is that it's getting tougher to stay inspired, to feel hopeful and be in high spirits. We've also come to learn that creatives from ...

How to Look Polished and Professional on Video Conference Calls

The team at Clarity Media Group has been conducting trainings and webinars over video conference for years, making them our go-to resource for the most important rules of the road to exude executiv...

What We're Doing, Drinking & Dancing To This Weekend

While social distancing is the antithesis of our usual M.O., we're tapping into our creative community for ways to make the most of this downtime. Learning new self care practices, mastering a new ...

This week we hosted our third digital conference, which was a spotlight on the events industry – an important part of our PR Net ecosystem and a big part of what we offer in our program. We were ho...

The Guide to Staying Well While Staying Home

As the days go by in our new socially-distanced normal, we at The PR Net are starting to adapt to our exclusively digital work lives. Along with media relations, we are co-theming this week’s conte...

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