The PR Net

Journal

How PR Pros Need to Serve as Creative Consultants for a Successful Campaign

The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but in today ’s hyper-saturated, ever-changing media landscape, it takes a truly unique story to cut through the clutter. Today ’s clients aren’t just looking for media liaisons; they want creative partner...

Musings on the Market: How The Art World Fosters Community in Isolation

The world is presently confronted with a global public health crisis that swiftly shuttered international business in a collective rally to flatten the contagion curve. The arts and culture sector...

The Week's Entertainment Roundup

If you feel like it's getting tougher to hang in there, you're not alone -- we feel you. Whether you feel like you've watched Netflix's entire catalogue of content, or have read the whole internet,...

Designer Tips for Upgrading Your Home Workspace

Does your home workspace feel less than inspiring? There are plenty of little lifts you can use to upgrade your temporary office, from DIY paint jobs to embracing nature. We asked design pros to sh...

It’s emerging that some of the changes we’re experiencing during this current crisis are here to stay -- videoconferencing being one of those things. It’s now the standard way meetings are taking p...

We hosted our fourth digital summit, this time on the topic of influencer marketing. Working with influencers is a vital part of the marketing mix, so we wanted to delve into how the coronavirus ha...

What We Discovered This Week

Anyone else turning into an at-home mixologist? This week, we've got more cocktail recipes to try, plus the best digital DJ sets to listen to while you mix it up. When you're ready to wind down, ch...

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