One of our favorite holiday traditions is strolling to see the dazzling displays in the windows of our favorite retail destinations. From bright lights to festive fashions, decked-out holiday windows are a staple in the city and beyond. Below, check out a few holiday windows not to miss this year.
Saks Fifth Avenue revealed their holiday windows with none other than Elton John (in partnership with the Elton John Aids Foundation), so you know it was a fabulous affair – and an equally glamorous display.
Bergdorf Goodman’s “Magic in the Making” campaign comprises seven windows honoring the creativity and brilliant minds behind these lavish designs. If you're not located in the city, or don't have time to drop by, you can get a glimpse at the experience in this video.
This year, Neiman Marcus' holiday windows took inspiration from their Live Your Luxury campaign, an initiative encouraging customers to "live in the moment, find luxury in the everyday and stay true to one’s uncompromising personal style."
Nordstrom may not have the traditional windows of other NYC department stores, but they do bring the holiday cheer with large-scale decor in bold colors, placed all over the store.
Shine Bright presented by Wells Fargo turns Hudson Yards into a holiday destination in its own right, with over two million white lights illuminating the neighborhood, plus a 32-foot hot air balloon suspended inside The Shops.
The right thought leadership strategy can not only boost your reputation among industry peers, but it can also connect you with the increasing number of consumers that want to hear from founders and leaders of brands they love. Executive visibility is also important internally, as it has become an integral part of a healthy company culture. To that end, we heard from Tara Nolan, a seasoned marketer and business consultant that works with brands and individuals to boost their impact through an integrated approach to thought leadership and executive profiling.
The takeaways:
