The PR Net

Journal

How PR Pros Need to Serve as Creative Consultants for a Successful Campaign

The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but in today ’s hyper-saturated, ever-changing media landscape, it takes a truly unique story to cut through the clutter. Today ’s clients aren’t just looking for media liaisons; they want creative partner...

5 Ways Beauty Brands Can Navigate COVID-19

COVID-19 has caused disruption to how consumers and media discover, experience and ultimately purchase their beauty products. While much of the world has been thrown into a tailspin, brands and pub...

Four Key Tips for a Successful Nonprofit Partnership

Without question, our radically changing environment has impacted how we embrace brands operating for the greater good. It is now imperative for business to think differently about corporate citize...

Looking on the Bright Side with Mixology, Music & More

How are you holding up? As the weeks pass, it's becoming increasingly important to look on the bright side. We offer a few ways to get those endorphins going, from a cult-favorite workout class to ...

Covid-19 is accelerating the push we were already seeing for brands to be steered by principles of caring for people and the planet. Our panel discussion on values-driven branding felt very timely,...

Six Tips to Navigating This Unprecedented Time in Travel PR

While COVID-19 forced their hotel clients closed, the team at Spherical PR, a boutique agency for luxury travel brands, is busier than ever, pushing ahead with a proactive approach to communication...

What's Up for The Week

You know the drill: we're on a mission to discover new ways to stay stimulated and entertained. So without further ado, here's what's up for the week, from Mother's Day prep and shopping for a caus...

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