The PR Net

Journal

How PR Pros Need to Serve as Creative Consultants for a Successful Campaign

The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but in today ’s hyper-saturated, ever-changing media landscape, it takes a truly unique story to cut through the clutter. Today ’s clients aren’t just looking for media liaisons; they want creative partner...

Five Trends in Comms

Claur magazine recently invited our founder Lisa Smith to talk about trends we’re seeing in communications, and she recaps her ideas here. One major theme is clear: when you look at trends in the i...

This week we hosted a conversation on non-optical allyship that marketing and comms pros can engage in with Black communities. We heard from Iman Jefferson, Head of East Region Communications, Gene...

Being an Ally Starts in How We Examine Our Role in Our Industry

What an extraordinary time to be a public relations and marketing practitioner. With the current climate of the country stemming from a series of gut-wrenching police brutality racial incidents in ...

See Something, Say Something

As Will Smith said "Racism isn't getting worse, it's getting filmed." Last Thursday night, in our home in SF, next to my husband with my son in the next room, I didn't sleep particularly well. Thou...

A Heavy Ask

This was a heavy ask… to address a group of marketing and communications industry colleagues in the midst of extreme pain, fear and mourning. At first, I didn’t know what to say besides the obvious...

Business Is Not As Usual This Week

Until this gets better, business as usual is cancelled. Life is not cancelled, but how some people can still take up space in the digital sphere with swipe up to links for more and more stuff and t...

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