Digital Conference Recap: Spotlight on the Events & Experiential Industry

This week we hosted our third digital conference, which was a spotlight on the events industry – an important part of our PR Net ecosystem and a big part of what we offer in our program. We were honored to have some of the industry’s leading voices join our panel: Tracy Bussan, president of MKG; Ed Starr, managing partner of BMF; Diana Pavlov, senior director of entertainment marketing for Marriott International; Jack Bedwani, founder & CEO of The Projects; Blake Kotenbrink, president of Black Flower Agency; and Bronson van Wyck, founder of Van Wyck & Van Wyck.

It was heartening to see peers who may previously been ‘competitors’ coming together to share, inspire and inform their community. One thing we took from the discussion is that creativity, agility and innovation will ensure experiential holds its important place in the future of the marketing mix. More takeaways: 




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