OGAKIRenee Ogaki launched her agency with over a decade of experience in media relations, influencer marketing and social media strategy. OGAKI is a unique digital PR agency in that it is fully focused on the online space, catering to digital-first brands and personalities (a space Ogaki herself mastered before Instagram was even launched). As such, the agency has seen success in major brand launches including work with DTC jewelry brand Rellery and Whitney Port’s COZeCO. OGAKI recently expanded its beauty division, growing the team and client roster, and also expanded its international reach to serve clients in Asia, Europe and Canada.
Notable long-term clients
Whitney Port, Le Sirenuse, Rellery
Recent client wins
Jillian Dempsey, FYFE Beauty, U Beauty
Is there a big industry trend you’re backing in terms of your agency offering, and why do you think this area will continue to grow and influence the PR practice?
We are a digital-first PR agency, offering digital PR, influencer relations and social media strategy. In PR, we focus much of our proactive efforts on landing digital placements, where we can easily track results and garner insights into how a placement is performing, continuously optimizing our strategy based on what is working for our clients. We are able to access analytics like website traffic, sales conversions, Instagram follower growth, social media engagement and re-shares of a piece, EMV, and more to maximize the ROI of our PR efforts for our clients.
We also very much believe in the future of influencer-led brands and have brought on quite a few within our agency roster including Whitney Port’s COZeCO, Teni Panosian’s Monday Born, Tina Craig’s U Beauty and Jillian Dempsey’s eponymous beauty line. Beaubble is also a client, which is a beauty platform that partners with influencers to build community-driven brands. Influencers have already spent years building loyal audiences who trust their recommendations and look to them for advice, and influencer-led brands are a proven success in the market. However, these influencers need partners they trust to help them build from the ground up and navigate the PR and communications space. At OGAKI, we not only have a specialized, dedicated influencer team that works with brands to build their influencer engagement strategies, but we take it a step further and work directly with these influencers to build their own brands.
Autumn Communications is a full-service PR and marketing firm with offices in New York City and Los Angeles. The agency serves clients across fashion, lifestyle, food and drink, entertainment and technology; in that vein, they recently started supporting clients with the mission to mainstream blockchain. Also of late, Autumn Communications leveraged the company’s strong influencer ties and launched a dedicated influencer marketing division. The agency saw both client and employee growth in 2021, adding 60 new employees to their staff. Autumn is moving into a new NYC headquarters to accommodate their growing team.
Notable long-term clients
Amazon, Winc, KIVA, Credit Karma, Goldbelly, Instacart, Therabody, Orbitz, Vital Proteins, Cult Gaia, IMDb, The Citizenry
Recent client wins
Logitech, IPSY, Maisonette, Impact Museum, Murad, Saksworks, Parade, Nekter, Urban Stems, Amazon Hometown Heroes Campaign, Rakuten
Is there a big industry trend you’re backing in terms of your agency offering, and why do you think this area will continue to grow and influence the PR practice?
Autumn Communications is dedicated to furthering our standing in the sustainability space through a variety of programs like sustainability consulting with clients, carbon-neutral mailers, employee education programming, etc. It is our goal to become a leader in the public relations space and beyond by leveraging expertise and willingness to make an impact. We believe that if our employees can be as educated as possible, we can relay that knowledge to our clients and continue to create positive change.
As the world coalesces around cryptocurrency, Autumn Communications is taking on clients whose mission is to mainstream blockchain by allowing creators to easily monetize and grow their clout. Through unique, strategic partnerships with brands (Kitsune, West Coast Collections, etc.) and nostalgic creators (Pamela Anderson, Paris Hilton, Benny Blanco, Charlie Bit Me boys, and more) Autumn is leveraging pioneers in the space (like @diamondhands from BitClout, Josh Fraser and Matthew Liu from Origin Protocol, and Shayne Coplan from Polymarket) to help consumers feel comfortable navigating markets, investing, and engaging around a decentralized, open network.
