The unofficial start of summer is upon us, which means things are heating up Out East. From exciting art exhibits and annual events to chic seasonal services from top concierges, there's plenty to do in the next few months. We rounded up some of the top happenings in the Hamptons this summer you won't want to miss.
Onna House is a new space in East Hampton with a mission of creating visibility and appreciation for women-identifying artists and designers. Rather than functioning as a traditional gallery, Onna House is a 1960s restored modernist home filled with unique art pieces, furniture and objects. Founder Lisa Perry has been a long-time advocate of women's rights and a lover and creator of design in many forms, and Onna House combines her passions under one roof while supporting and fostering the growth of women artists.
NATURE ABSTRACTED at Christie's Southampton
Christie’s recently announced summer 2022 season in the Hamptons, a series of selling exhibitions taking place in its Southampton Village gallery. Located in an Art Deco building that was once an auto repair shop, the gallery is fully open to the public Wednesday through Sunday, and the works on view during the selling exhibitions will be available for immediate purchase. The season opens 27 May with NATURE ABSTRACTED: Vivian Springford, Wolf Kahn and Emily Mason. Upcoming exhibitions will include The Great Indoors, a survey of interior views that will run 1 July to 31 July.
Mickalene Thomas & Racquel Chevremont (DFN) Present Set it Off at Parrish Art Museum
Set it Off features the works of six female artists, including Leilah Babirye, Torkwase Dyson, February James, Kameelah Janan Rasheed, Karen Olivier, and Kennedy Yanko. Combined, the artists’ works span a range of multiple elements and mediums including readymade, painting, photography, language, sculpture, and more. Throughout the exhibition, Chevremont and Thomas showcase artists who, each in their own right, have “set it off”— creating bold, compelling work that pushes far beyond the perceived limitations of their chosen genres and mediums.
Saks' Same-Day Hamptons Delivery
This summer, the Saks Fifth Avenue New York Flagship store will offer same day delivery to the Hamptons. Starting on Memorial Day through Labor Day, Monday through Friday, customers can receive same day deliveries of the latest fashions when they place an order before 10am. The same-day delivery fee is $25 for all orders. The service will be available for the following addresses: Amagansett, Bridgehampton, East Hampton, Montauk, Sag Harbor, Sagaponack, Southampton, Wainscott, Water Mill, and Westhampton. To place an order or request more information, contact hamptons@s5a.com.
Maison Benjamin
Maison Benjamin founder Ben Vaschetti gave us the scoop on the hot services he's offering in the Hamptons this summer, including luxury villa rentals with the company's partner lacure, yacht rentals, blade flights to and from East Hampton, errands to and from the city, fresh Montauk seafood delivery, small scale catering and restaurant reservations.
Katie Apicella, founder of NineNine Bespoke, also shared a few service trends: tap her team for sommeliers to curate private wine collections as well as in-houes lifestyle/hospitality directors. Expect to see a Gilded Age influence ushering in a return to the art of hospitality and social graces.
Written by Ryan Berger, Founder, Berger Shop & Founding Partner, Julius with HYPR
As the world of influencer marketing continues to grow, we are seeing a huge adoption in certain categories for the first time. Whether it is fashion, automotive or CPG, we have seen a shift in how brands talk to consumers, moving away from buying media and towards executing “human media,” or working with people to tell their stories and share their messages.
We are seeing categories such as pharma beginning to tap into creators and influencers who can lead the conversation for these brands, and ultimately influence purchase decisions in line with what consumers want today.
My favorite industry, sports, has always been more traditional in how they market, partnering with cable companies, sponsors and other partners to amplify their messages. But over the last five years, as technology has exploded, so have new ways to market for teams and leagues – and the industry has been at the forefront of innovative ways to tell their stories, driving their narrative with existing fans all across the world and finding ways to drive revenue with new fans.
I have been deeply involved in the sports industry for the last 15 years, going from helping the professional basketball team in NYC create a word of mouth campaign to attract the league’s biggest free agent, Lebron James, to play in there; to consulting for several sports teams to help them navigate the new media landscape; and most recently, working with many of the major sports leagues to provide them with a digital platform to identify and manage influencers as well as create influencer campaigns on their behalf.
As teams have adopted technology platforms and fan engagement tools, like our platform, Julius with HYPR, we have seen a huge shift in how these clubs and leagues work with creators. We have been working with many NBA teams, including the Portland Trail Blazers, who needed a new fresh group of influencers to work with. We were able to connect them with new influencers and creators, allowing them to reach larger and more diverse audiences, which ultimately resulted in new revenue from new fans.
“The Trail Blazers can shout from the top of the rafters how great it is to come to a game, but when people hear that same thing from other fans and creators, there is nothing more powerful,” said David Long, the Director of Innovation for the team.
Jessica Ciccone, New York Jets Vice President Content Strategy & Marketing, says the Jets think along the same lines. She notes, “It can’t just be about our brand – it’s about finding opportunities to engage that are authentic to both the influencer and the New York Jets. Partnering with influencers is a two-way street. When the collaboration resonates with both audiences, everyone wins.” Jessica and her team at the Jets have been so great to work with over the years, as they continue to experiment with new ways to reach fans, from draft night parties for fans with influencers to influencer-hosted episodic shows that fans can interact with.
Finally, as sports continues to push the envelope into new, exciting areas, I have been working on launching a new company, called DAPS, with two NBA players and a 22- year-old CEO who just finished playing Ivy League basketball. Together, we identified an idea that taps into NIL, allowing college and high school athletes a chance to make money. DAPS taps everything I’ve learned about the industry, and is a new applicationhelping professional basketball players, and amateur hoopers as well, monetize their content and gives fans an easy way to connect with their favorite players in ways they never have before.
Want to have your favorite baller follow you on Instagram? Or have them do a duet on TikTok with you? We want to turn consumers into fans, and we want to turn fans into superfans, by delivering these digital experiences in unparalleled ways, allowing fans to engage with their favorite athletes in ways they never have before. Want to have a 15- minute cup of coffee on Zoom with the point guard of the Orlando Magic? Just sign up on DAPS and get the milk and sugar ready.
