In the world of design, getting featured in top publications can elevate a project, amplify a brand’s visibility, and connect designers with wider audiences. At this year’s Design Chicago 2024, a panel of industry insiders offered essential advice on getting design projects noticed by local and national publications. Organized by Jo Communications, the session brought together four leading voices in the field: Jo Communications’ own CEO, MJ Fasan, Director of Strategic Communications Kate Templin, interiors photographer Aimee Mazzenga, and freelance writer Zlata Naumovski. Each panelist shared unique perspectives, from creating compelling visuals to crafting stories that resonate with editors. Read on for actionable insights into preparing, pitching, and positioning projects for publication.
Park & Oak
1. Photography AND styling are more important than ever. Publications want to see high-quality visual storytelling and homes that look real and lived-in.
2. The story is your backbone. From photography to your pitch, editorial teams are looking for a clear story coming to life.
3. Understand media exclusivity. Please don't post that beautiful new project on Instagram or your website just yet! Be aware of publication rules regarding exclusivity.
4. Make it personal. Familiarize yourself with the writer's past work and the types of projects the publication features to tailor your pitch (and even your photography strategy!).
5. Leverage your press coverage. The power of a press placement doesn't stop at publication. Now it's time to shout about it from the rooftops!
